PUMA and ROSÉ Introduce the Speedcat Etoile with Satin Inspired Design and Ballet Inspired Details

PUMA has teamed up with global K pop star ROSÉ to unveil the latest addition to its popular Speedcat collection, introducing the new Speedcat Etoile. Featuring a soft pastel pink colourway and elegant design details, the new silhouette reimagines the iconic Speedcat with a feminine aesthetic while staying true to its signature low profile shape.

The Speedcat Etoile combines satin inspired finishes with soft suede overlays, subtle sheen effects and tonal branding for a refined look. Completing the design are ribbon laces that can be tied into bows, giving the sneaker a graceful, ballet inspired character that blends fashion with everyday wear.

ROSÉ fronts the campaign for the new release, continuing her partnership with PUMA as one of the faces of the brand’s evolving Speedcat lineup. The accompanying visuals draw inspiration from youthful nostalgia, surrounding the singer with personal keepsakes and memories that reflect her journey. The campaign presents the Speedcat Etoile as a symbol of growth and self-expression, with its delicate colour palette representing every stage of a person’s journey, from where they began to where they are headed.

Since its return in 2024, the Speedcat has experienced a strong resurgence, becoming a favourite among a new generation of sneaker enthusiasts and fashion lovers. The relaunch has included refreshed colourways and creative reinterpretations such as the Speedcat Ballet, Speedcat Wedge and Speedcat Mule, alongside a series of limited-edition collaborations. The renewed interest has helped cement the Speedcat’s status as a modern street style staple while introducing the classic silhouette to new audiences around the world.

The PUMA Speedcat Etoile will be available from 31 July 2026 through the PUMA website and selected PUMA stockists.