Shopee Singapore is inviting aspiring musicians and songwriters to create the next soundtrack for its iconic 12.12 campaign with the launch of the nationwide #MyShopeeJingle competition. Open to tertiary students across Singapore, the initiative offers participants the opportunity to showcase their creativity, compete for a S$10,000 cash prize and have their winning jingle featured in one of Shopee’s biggest annual marketing campaigns.
More than a songwriting competition, #MyShopeeJingle aims to give emerging creative talent valuable industry exposure. The winning entry will not only become part of Shopee’s 12.12 campaign but will also receive behind the scenes access to the campaign’s professional recording and production process. In addition, all three shortlisted finalists will be offered internship opportunities with Shopee Marketing, providing hands on experience working on campaigns for one of Singapore’s leading consumer brands.
To bring the competition directly to students, Shopee will host #MyShopeeJingle campus activations at three tertiary institutions during August. Students will be able to step into dedicated recording booths to create and submit their jingles on the spot while participating in their freshmen orientation programmes and campus activities.
The activations will take place at Nanyang Technological University on 12 August, Singapore Institute of Technology on 22 August and Singapore Management University on 26 August. More details will be announced through Shopee Singapore’s Instagram and TikTok channels from 1 August 2026.
Besides recording their entries, students can also visit themed photo booths, enjoy complimentary matcha from local beverage brand Sugar Belly after completing selected activities and spin Shopee’s gachapon machine for a chance to win prizes including a laptop, brand samples and Shopee vouchers.
The competition is open from 20 July to 31 August 2026 to all eligible tertiary students enrolled in Singapore. Participants may enter individually or in teams of up to five members by creating an original jingle lasting between 15 and 30 seconds and uploading it through the dedicated #MyShopeeJingle microsite.
To qualify, every submission must include the words “Shopee” and “Buy Today, Get Today” in the lyrics. Entries must feature entirely original lyrics and melodies, while submissions containing copyrighted music or content generated using artificial intelligence will not be eligible. Participants may submit multiple entries as long as each one is unique and original.
Following the submission period, three finalists will be selected for public voting through the Shopee app from 9 to 16 September 2026. The winning entry will be announced on 1 October 2026. Participants are also encouraged to share their entries on social media using the hashtag #MyShopeeJingle and tag @Shopee_SG to gather support from friends and family.
The grand prize includes a S$10,000 cash award, the opportunity to have the winning jingle featured in Shopee’s 12.12 campaign, exclusive behind the scenes access to the campaign’s recording and production process, as well as internship opportunities with Shopee Marketing for all three shortlisted finalists.
