Level Up Your Mother’s Day Breakfast with Delicato Gourmet Meats

Quality meat and delicatessen brand, Delicato, is inviting families in Singapore and across the region to rethink how they celebrate Mother’s Day this year, starting with something simple at home. Instead of focusing only on restaurant reservations and crowded dining experiences, the brand is encouraging a more personal gesture, a homemade breakfast made for Mum using its range of gourmet meats and deli products.

The campaign, titled “Level Up Mother’s Day Breakfast Easily”, runs across Singapore and the Philippines and aims to inspire fathers and children to take the lead in preparing a meaningful morning meal. Delicato said the idea is not to create anything overly complicated, but to focus on thoughtful effort and small moments that often leave the strongest impression.

The product lineup for this campaign includes bold sausages, indulgent wood smoked bacon, convenient ready to eat shaved hams, and versatile chicken breasts. Using these quality ingredients elevates familiar dishes, turning a small amount of effort into a personal and thoughtful surprise.

Delicato Mother’s Day Promotion

To assist families in their preparations, Delicato is offering special promotions at FairPrice supermarkets from 23 April to 31 May. Shoppers who spend $25 on Delicato hams, sausages, and bacon at FairPrice Xtra and regular FairPrice stores will receive $5 off.

Over at FairPrice Finest, customers get the same $5 discount for a $25 spend. Additionally, spending $30 at FairPrice Finest yields a $5 discount plus a complimentary 187ml bottle of Just Wine Shiraz Red Wine. This wine is an exclusive FairPrice brand established in 2017 and pairs well with red meats like pork.

Delicato opened its first counter in Singapore in July 2021. Since then, the brand has focused on making premium quality meats and delicatessen more accessible to consumers through expanded locations and retail packs.