Chocolate Finance Launches “The Chocolate Games” With 10 Million Miles Up for Grabs in Playable Competition

Chocolate Finance has unveiled a new gamified campaign called The Chocolate Games, a 10-day competition in Singapore offering a total prize pool of up to 10 million HeyMax Miles, all through a series of simple mobile games designed for anyone to play.

Running from 27 April to 6 May 2026, the initiative marks a first-of-its-kind move in Singapore’s financial services space, blending finance, gaming, and travel rewards into a single interactive experience.

Four simple games, big travel rewards

At the core of The Chocolate Games is a microsite featuring four ultra-simple, mobile-optimised mini-games built around intuitive actions:

• The Blink – blink to score points
• Make It Rain – swipe to trigger rainfall
• The Tap – tap to climb the leaderboard
• Cash Cow – shake to earn points

The games are free to play and open to all eligible Singapore residents aged 18 and above. Players can participate as often as they like each day, with only their highest score counting toward the leaderboard.

2,000 winners across 10 days

Each day, the top 50 scorers per game will win HeyMax Miles from the prize pool, resulting in 200 winners daily and 2,000 winners over the full campaign period.

Participants can improve their chances by maintaining daily play streaks, sharing their scores on social media, and referring friends. Daily leaderboard updates will be shared via Chocolate Finance’s Instagram Stories and the official Chocolate Games website, alongside email updates to both new and existing users.

Grand Finale showdown on 10 May

The competition will conclude with a live Grand Finale on 10 May 2026, where top players from all four games will compete head-to-head for the ultimate prize of 250,000 HeyMax Miles per game.

What begins as a quick swipe or blink during a commute could ultimately translate into travel rewards redeemable for flights, hotels, vouchers, and experiences to destinations such as Tokyo, Seoul, and Bali.

A gamified take on everyday finance

Chocolate Finance describes The Chocolate Games as an extension of its core philosophy—making finance simple, accessible, and rewarding without complexity or jargon. The campaign aims to bring that ethos to life in an interactive format that anyone can enjoy.

While participation is open to all, winners will need to open a Chocolate Finance account, activate a card, and link it to HeyMax in order to claim rewards.

Key dates and details

• Teasers & waitlist sign-ups: 22 April 2026
• Game period: 27 April – 6 May 2026
• Grand Finale: 10 May 2026 (live event)
• Total prize pool: Up to 10 million HeyMax Miles
• Winners: 200 daily / 2,000 total
• Eligibility: Free to play, Singapore residents aged 18+
• Rewards partner: HeyMax (redeemable for flights, hotels, vouchers, travel experiences)