POP MART’s “Twinkle Twinkle Sweet Pop Gelato” Launches on Lazada with Exclusive Rewards

Collectors across Southeast Asia can look forward to a new drop as POP MART unveils its latest “Twinkle Twinkle Sweet Pop Gelato” collection on Lazada.

The launch will take place via the POP MART Official Store on Lazada across Singapore, Vietnam, Indonesia, Malaysia, and the Philippines, accompanied by a range of exclusive vouchers, limited-edition gifts, and collector-focused rewards.

Riding Strong Momentum in Southeast Asia

The release builds on POP MART’s growing success on Lazada, where the brand recently recorded double year-on-year GMV growth and a threefold increase in orders during Lazada’s birthday mega campaign.

Globally, the “Twinkle Twinkle” intellectual property, introduced in mid-2024, has quickly become a major franchise for the brand, generating approximately RMB 2.056 billion (around US$301 million) in revenue in 2025. In Southeast Asia alone, the IP saw revenue grow more than fivefold, highlighting its strong regional appeal.

Exclusive Deals and Collector Perks

To celebrate the launch, Lazada is rolling out a series of promotions designed to enhance the shopping experience for fans and collectors.

In Singapore, shoppers can enjoy tiered vouchers, including $3 off a minimum spend of $50 and $10 off with a minimum spend of $125. Every purchase will also come with a complimentary transforming face pen, while higher spending tiers unlock additional rewards.

Limited-edition collectibles include a metal bookmark (available with a minimum spend of $39.90, capped at 300 pieces) and a bow tie necklace (available with a minimum spend of $129.90, limited to 100 pieces). Fans who spend $199.90 on the MOON GELATO series will also stand a chance to win a MOON GELATO Series-Affogato crossbody bag.

With limited quantities across selected items and gifts, the collection is expected to generate strong demand among both new buyers and seasoned collectors.

Enhancing Access and Experience for Fans

Through its partnership with POP MART, Lazada continues to expand access to new global releases for collectors in Southeast Asia. The platform serves as an official and trusted source for authentic products, an important factor in the highly sought-after designer toy market.

To further improve the customer experience, Lazada has also enhanced its logistics network across key markets including Singapore, Indonesia, Malaysia, and Vietnam. Orders from the POP MART Official Store now benefit from faster and more efficient delivery, making it easier for fans to get their hands on the latest releases.