Rare Beauty Launches “True to Myself” Natural Matte Longwear Foundation

Beauty brand Rare Beauty has unveiled its latest complexion product, the True to Myself Natural Matte Longwear Foundation, designed to deliver a smooth, natural-matte finish with long-lasting comfort.

Inspired by the on-set makeup looks of founder Selena Gomez, the new foundation aims to recreate a soft-focus, camera-ready complexion in a formula suitable for everyday wear.

A Multi-Tasking Formula for Everyday Use

The True to Myself foundation functions as a three-in-one product: priming, covering, and setting the skin in a single step. It features an airy, whipped texture that blends seamlessly and feels lightweight, offering buildable coverage that enhances the skin rather than masking it.

Formulated with Rare Beauty’s new True Comfort Complex, the foundation is designed to keep skin hydrated for up to eight hours while maintaining a natural matte finish. The result is a complexion that looks fresh throughout the day, with minimized shine and a soft, skin-like appearance.

Built for Performance and Comfort

Beyond its aesthetic benefits, the foundation is engineered for durability. It is sweat-, humidity-, and smudge-resistant, making it suitable for long days and varying climates. The formula is also non-acnegenic and non-comedogenic, ensuring it won’t clog pores or contribute to breakouts.

True to its name, the product is designed to move with the skin, maintaining comfort while improving in appearance over time, bridging the gap between professional-grade performance and everyday ease of use.

Inclusive Shade Range

The True to Myself Natural Matte Longwear Foundation launches with an extensive range of 48 shades, reflecting Rare Beauty’s continued commitment to inclusivity and diverse skin tones.