The Body Shop marks a major milestone in 2026 as the iconic British beauty brand celebrates 50 years of shaping culture, challenging norms and championing ethical beauty. Since opening its first store in 1976, the brand has become a global trailblazer known for its activism, cruelty-free formulas and unwavering commitment to social and environmental change.
On 27 March, The Body Shop will commemorate its golden anniversary with its worldwide community, honouring five decades of beauty with purpose while unveiling a fresh vision for the future.
A Year of Activations, Launches and a Renewed Mission
Over the coming months, The Body Shop will be rolling out major announcements, special events and new product launches as part of a year-long celebration. At the heart of the festivities is Rebellious by Nature, a bold new brand platform that pays tribute to the spirited, joyful and nature-powered movement The Body Shop has nurtured for generations.
As it enters the next chapter, the brand reaffirms its commitment to three core impact pillars:
- Empowering women and girls through education, opportunity and safety
- Sustainability and nature preservation, with deepened Community Fair Trade partnerships
- Joy, self-care and wellbeing, reinforcing beauty as a source of empowerment
Singapore Joins the 50th Anniversary Celebration
Singapore fans can look forward to a series of exclusive one-day-only treats on 27 March 2026, available at The Body Shop stores across the island.
Anniversary Specials (27 March Only)
- First 50 customers: Receive a $25 cash voucher with a minimum spend of $50 on regular-priced items
- Complimentary Anniversary Gift: A 60ml Shower Gel and/or 50ml Body Butter for the first 50 customers with any purchase of regular-priced items
- Limited-Edition 50th Anniversary Tote Bag: Redeemable with a minimum nett spend of $100 at select outlets including Tampines Mall, NEX, Bugis Junction, Plaza Singapura, Jurong East Mall and more.
Each tote bag includes five exclusive stickers for personalization, a nod to the brand’s rebellious, expressive spirit.
Promotions are valid while stocks last, and terms and conditions apply.
