Lazada is celebrating its 14th anniversary in grand fashion, uniting communities across Southeast Asia, breaking not one but two Guinness World Records, and rolling out its highly anticipated Lazada Birthday Sale with deals of up to 90% off.
A Regional Celebration Powered by Over 140 Global Brands
This year’s festivities kicked off with the Lazada Run Wellness Festival and a series of coordinated events across Southeast Asia. More than 140 global brands participated, including Shiseido, Samsung, Philips, L’Occitane, Sulwhasoo, Optimum Nutrition, and Garnier, reinforcing Lazada’s status as a major destination for international labels.
The celebrations took place in:
- Indonesia – 1 March
- Malaysia – 14 March
- Singapore, Thailand, Vietnam & the Philippines – 22 March (concurrent events)
Singapore’s Lazada Run Wellness Festival Draws 450 Participants
In Singapore, over 450 runners and fitness enthusiasts gathered at Marina Barrage for the Lazada Run Wellness Festival. Far from a typical e-commerce promotion, the event created an energetic, community-driven experience with wellness activities, group runs, and brand engagement zones.
The festival featured partners across Lazada’s ecosystem, including:
- LazMall favourites like Zenyum, Sonos, Philips, Soundcore, SKG, DJI, EHPLABS, adidas, Sulwhasoo, Innisfree
- Local running communities such as Singapore Runners, Running Department, and Urban Milers
Two Guinness World Records Broken Across Four Countries
In a massive multi-country celebration on 22 March, Lazada achieved two Guinness World Records, involving more than 2,900 participants across Singapore, Thailand, Vietnam, and the Philippines.
The new records include:
- Largest Toast with Soft Drinks (Multiple Venues) – 2,728 participants
- Most People Unwrapping Presents Simultaneously (Multiple Venues) – 2,625 participants
These record-breaking moments showcased Lazada’s ability to unite communities across borders while highlighting strong partnerships with its supporting brands.
Lazada Birthday Sale: Up to 90% Off From 24 to 27 March
Shoppers in Singapore can look forward to Lazada’s annual Birthday Sale, happening 24 March (8PM) to 27 March. This year’s edition promises some of the biggest discounts yet:
- Up to 90% off LazFlash deals
- 15% off store vouchers
- Exclusive $20 off vouchers with a minimum spend of $60
The sale aligns with Lazada’s ongoing evolution from an online marketplace to a platform that fosters meaningful, connected communities, both digitally and in real life.
