Following their global partnership announcement, Disney and Formula 1 are taking the excitement trackside, and beyond, with a series of new merchandise collections designed to “Fuel the Magic” for fans worldwide.
Disney x Formula 1 Core Collection and Race-Specific Assortments
Created by the Disney Creative Team under Global Creative Director Bobby Kim, the core collection reimagines racing iconography into 10 street-ready silhouettes. Featuring graphic race tees, tailored outerwear, patchwork sweatshirts, and structured 5-panel caps, the line balances heritage nostalgia with contemporary motorsport culture, blending Mickey & Friends charm with Formula 1 precision.
Fans can shop the collection globally via F1.com, at select Grand Prix trackside locations, and at the Formula 1 Grand Prix Plaza.
Starting with the Formula 1 Chinese Grand Prix, select races throughout 2026 will feature host city–inspired capsules, translating each Grand Prix’s energy into limited-edition apparel and accessories. These drops will debut trackside at the Paddock Club, Fan Zone, and F1 Hub Store, including a Paddock Club-exclusive Mickey Mouse plush, with select items available globally online while stocks last.
MINISO Collaboration
In partnership with MINISO, Disney and Formula 1 have launched a collectible-lifestyle capsule capturing the thrill of the track in 30+ everyday essentials. Highlights include:
- Blind-box vinyl figures
- Racing-suited plush toys
- Statement caps and patterned socks
- Drinkware, tech accessories, and cozy blankets
The collection draws on bold red-and-black palettes, helmet motifs, and checkered details, transforming the intensity of race day into accessible daily design.
Culture Kings Collection
Culture Kings brings a pop culture twist to the collaboration, merging motorsports energy with streetwear style. The initial drop features three styles of tees and hoodies, now available in Melbourne Central and Chadstone stores in Australia, with global online availability in the coming weeks. Additional designs will release throughout the year, aligned with the Formula 1 race calendar.
Expanding the “Fuel the Magic” Universe
This latest merchandise wave complements the 2026 “Fuel the Magic” expansion, which spans:
- The WEBTOON racing series
- Gentle Monster’s Circuit Collection
- Uniqlo global capsule drops
- Disney Store exclusives
- Additional fashion and collectible releases tied to the global Grand Prix calendar
