FairPrice Xtra Unveils Xtra Lab, a New Global Food Discovery Destination at Jurong Point

FairPrice Group (FPG) has launched Xtra Lab, its first flagship platform dedicated to global innovation and international food curation, at FairPrice Xtra Jurong Point. The new concept marks a strategic evolution for the hypermarket brand, transforming the traditional grocery run into a lifestyle-led foodie experience focused on discovery.

Positioned as an innovation engine for FairPrice Xtra, Xtra Lab operates as a store-in-store platform where shoppers can explore emerging food trends, exclusive imports and curated global selections. The debut concept under this platform is 霸霸店 (Bà Bà Diàn), a discovery-driven showcase spotlighting the “Best of Asia.”

A New Chapter for FairPrice Xtra

Xtra Lab is designed as an overarching platform that will house rotating international themes. While its first edition centres on Asia, FairPrice Group has indicated that future concepts could spotlight regions such as Japan or Europe, reinforcing FairPrice Xtra’s ambition to become a curator of global food culture at scale.

At Jurong Point, this vision comes to life through 霸霸店 (Bà Bà Diàn). The name plays on the Chinese term for hypermarket, 霸级市场 (Bà Jí Shì Chǎng), with the repeated “霸” symbolising FairPrice Xtra’s leadership and authority in defining food trends for Singapore shoppers.

Best of Asia, Debuting with China

Although 霸霸店 (Bà Bà Diàn) is positioned as a showcase of Asia’s culinary diversity, its debut season focuses on the best of China. The concept brings exclusive heritage brands and viral food sensations to Singapore, many for the first time.

In total, the store features 612 products, including 472 new and exclusive items, offering a blend of time-honoured favourites and trending Asian snacks.

A major highlight is the international debut of Quan Ju De (全聚德)’s frozen ready-to-eat Peking Duck, launching outside mainland China for the first time and available exclusively at FairPrice Xtra.

The store also presents a curated selection of wang hong (网红) viral products, developed in partnership with Dingdong Fresh (叮咚买菜), a leading Chinese on-demand grocery platform, and Hong Xin Da (鸿鑫达), a Singapore-based food and beverage supply chain specialist.

Among the standout items are:

• Durian Gold Bar (a first in Singapore)
• Mala Grilled Fish
• Mala Crayfish
• A wide assortment of viral Asian snacks

Open 24 Hours

Xtra Lab at FairPrice Xtra Jurong Point officially opens on 9 February 2026 and will operate 24 hours daily, giving shoppers round-the-clock access to its curated offerings.

In compliance with local regulations, the sale of liquor and alcoholic beverages will be restricted between 10:30pm and 7:00am.

Opening Promotions

To celebrate the launch, shoppers can enjoy exclusive promotions:

• From now until 1 April 2026, customers can redeem complimentary gifts with the purchase of any Dingdong products, subject to minimum spend requirements and while stocks last.
• Shoppers who spend a minimum of $50 via Alipay+ can receive a complimentary Xtra Lab Cooler Bag until 3 March 2026, while stocks last.