To welcome the Year of the Horse, Amazon Fresh is introducing a playful and innovative way to celebrate the festive season.
In a unique collaboration with homegrown bakery Dapiku Sweets and baking supplier Phoon Huat, the platform has launched a limited edition Lo Hei Cookie.
This creative snack reimagines the iconic flavours of the traditional prosperity toss into a single, harmonious bite, capturing the energetic and adventurous spirit associated with the upcoming zodiac year.
The Lo Hei Cookie jar is designed to be a conversation starter for reunion dinners and office gatherings alike.
Each cookie features a crumbly base infused with the sweet tanginess of plum sauce, the aromatic warmth of five spice, and the signature crunch of peanuts and pok chui crackers. By using only halal certified ingredients, the collaborators have ensured that this festive treat can be enjoyed by all members of Singapore’s diverse community.
Alex Hough, Category Lead at Amazon Fresh Singapore, noted that the project aims to honor local traditions while making them accessible and modern. This sentiment is echoed by JY Lee, the founder of Dapiku Sweets, who explained that the goal was to capture the excitement and laughter of the Lo Hei ritual in a format that people can enjoy anywhere. The partnership also highlights the role of Phoon Huat, a company with over 75 years of history in Singapore, in providing the premium ingredients that make such culinary inventions possible.
Beyond this exclusive snack, which is available for S$28.88 until 16 February while stocks last, Amazon Fresh is offering various ways for shoppers to streamline their festive preparations.
Prime members can benefit from free two hour scheduled delivery on eligible orders of S$60 and above, making it easier to stock up on essentials.
There are also significant promotions running through the middle of the month, including 50% off bestselling hosting items for new customers and a complimentary New Moon Premium Australian Abalone for those who spend S$188 or more.
From 5 February to 16 February, daily deals of 38% off will apply to a variety of popular snacks and beverages, ranging from Kettle Chips and Ben & Jerry’s ice cream to multipacks of beer and sparkling water.
