Hennessy is ushering in the Year of the Horse with a festive lineup that blends heritage, craftsmanship and modern reunion experiences. For Chinese New Year 2026, the renowned cognac house introduces striking limited-edition bottles, an exclusive Reunion Kit for home celebrations, and its first local Chinese New Year partnership with iconic Singapore bakkwa brand Bee Cheng Hiang.
Returning favourites Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis are dressed in special Chinese New Year 2026 designs. Anchored in a flowing red colour palette, the bottles feature a galloping horse motif that symbolises strength, elegance and forward momentum. The limited-edition designs reflect the dynamic spirit of the Year of the Horse while celebrating fresh perspectives for the year ahead.
Marking a milestone for the brand, Hennessy teams up with Bee Cheng Hiang in its first-ever local Chinese New Year collaboration. Rooted in shared values of tradition and craftsmanship, the partnership brings together Hennessy’s cognac-making heritage with Bee Cheng Hiang’s beloved Singaporean bakkwa, offering a contemporary pairing of flavour and festivity during the reunion season.
To bring the collaboration to life, pop-up experiences will be held at Bee Cheng Hiang Chinatown (Pagoda Street), Bee Cheng Hiang Serangoon, and FairPrice Finest Clarke Quay. Open to the public from 23 January to 8 February 2026, the pop-ups invite Singaporeans to experience a modern interpretation of reunion through curated tastings and festive moments.
In addition, Hennessy introduces the Reunion Kit, designed to support today’s Chinese New Year gatherings, whether for house visits or intimate celebrations. Each kit includes a standard bottle of Hennessy, tulip glasses, festive decorations and selected Bee Cheng Hiang snacks.
The Reunion Kit is available to win through a consumer promotion running from 5 January to 28 February 2026. Shoppers who purchase any Hennessy product can upload their receipts via QR code to receive draw entries, with chances to win festive rewards including Hennessy Reunion Kits and complete sets of the 2026 Chinese New Year Limited Editions.
Hennessy’s Chinese New Year 2026 Limited Edition collection will be available at selected retailers across Singapore, including FairPrice and Cold Storage outlets nationwide.
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