Skechers Launches Cuteness-Packed Skechers × Sanrio Collection Featuring Four Beloved Icons

Skechers has unveiled its latest collaboration with Sanrio, and it is its most playful one yet. Building on the success of last year’s Skechers × Kuromi and Skechers × Cinnamoroll launches, the brand now brings together Hello Kitty, My Melody, Kuromi and Cinnamoroll in a single, highly anticipated lineup.

The new Skechers × Sanrio Collection marks the first time all four fan-favourite characters appear together across a coordinated range of apparel and accessories, designed for both adults and children. Celebrating Sanrio’s signature kawaii charm while staying true to Skechers’ hallmark comfort, the collection is created for everyday wear that sparks joy and self-expression.

A Full-Universe Celebration for Sanrio Fans

Designed as a complete Sanrio universe, the collection highlights each character’s unique personality through playful detailing and cheerful colour palettes. From Hello Kitty’s timeless sweetness and My Melody’s gentle charm, to Kuromi’s mischievous edge and Cinnamoroll’s dreamy appeal, every piece blends whimsical design with wearable silhouettes.

The range is now available both in stores and online, offering coordinated outfits and accessories that make it easy for fans of all ages to add a touch of cuteness to their daily wardrobe.

Women’s Collection: Playful Style Meets Everyday Comfort

The women’s lineup features Knit Short Sleeve Tees, Knit Skorts, and a matching Tote Bag, designed to mix and match effortlessly. Made from soft, easy-to-wear knit fabrics, the pieces bring Sanrio’s beloved characters to life in a fun yet wearable way.

The Women’s Knit Short Sleeve Tees are available in three designs. Black and black-pink versions feature Sanrio characters alongside the Skechers logo at the front, with all four friends coming together at the back in a joyful display of friendship. For a lighter look, the white tee offers a subtler approach, with Kuromi and Hello Kitty at the front, Cinnamoroll and My Melody at the back, and a playful Skechers × Sanrio logo detail on the sleeve. Each tee is priced at .

Paired with the tees, the Women’s Knit Skorts showcase Hello Kitty, My Melody, Kuromi and Cinnamoroll standing side by side in a charming lineup. Crafted for comfort and ease, the skorts are priced at and complete a coordinated outfit that feels light-hearted, stylish and effortlessly cute.

Girls’ Collection: Designed for Play and Imagination

Little fans can join the fun with a cheerful range of Knit Short Sleeve Tees, Sleeveless Tees, Knit Shorts and Skorts, all designed for movement, comfort and imaginative play.

The Girls’ Knit Short Sleeve and Sleeveless Tees, priced at , are available in pink and white. Featuring the full Sanrio crew on the front with adorable heart motifs, the tees balance playful design with clean, minimal backs for easy everyday styling.

Completing the look are the Girls’ Knit Shorts and Skorts, also priced at . Available in two colourways, these cozy pieces pair seamlessly with the tees and are perfect for outdoor play, picnics or creative adventures at home.

Accessories: Cuteness On the Go

Rounding out the collection is a selection of accessories designed to add a touch of Sanrio magic to every outing. The Women’s Tote Bag (priced at ) comes in black and white, featuring all four characters front and centre with a Skechers × Sanrio logo, while keeping the back clean for versatile styling.

For younger fans, the Girls’ Sling Bag (priced at ) is available in white and pink, showcasing the Sanrio crew on the front with playful logo details at the back. Perfectly sized for daily essentials, the bags bring whimsy and charm wherever they go.

Availability

Priced from , the Skechers × Sanrio Collection is now available at Skechers stores including Bugis Junction, Great World, JEM, Jewel Changi Airport, Junction 8, Plaza Singapura, Punggol Coast Mall District, Suntec City and VivoCity, as well as online via Skechers website, Shopee and Lazada.