FairPrice Makes Chinese New Year Celebrations Easier, Better and More Festive in 2026

FairPrice Group (FPG) is ushering in Chinese New Year 2026 with a comprehensive range of festive offerings designed to help shoppers save time, save money and elevate every celebration. From curated steamboat essentials and exclusive pre-order collaborations to wellness innovations, gifting ideas and in-store activations, FairPrice is positioning itself as a one-stop destination for all CNY needs.

Steamboat Made Easy, In-Store and Online

Recognising steamboat and hotpot as the heart of Chinese New Year reunion dinners, FairPrice has introduced dedicated steamboat corners at selected outlets. These curated zones bring together premium meats, fresh seafood, soup bases and specialty items, offering shoppers a convenient one-stop solution. All steamboat essentials are also available across FairPrice stores islandwide and online.

Highlights include new and exclusive premium meats such as Chef’s Pork Hokkaido Snow Pork, prized for its fine marbling and tenderness, alongside air-flown Wagyu and Angus beef cuts using advanced packaging technology to lock in freshness. Seafood lovers can look forward to wild-caught French and US scallops, Canadian snow crab legs, cooked king crab and convenient pre-prepped seafood packets designed for effortless steamboat preparation.

New additions also include FairPrice-exclusive Pork Meatballs with Solefish, offering a springy texture and umami-rich bite, as well as Golden Chef soup bases in mala, tomato and mushroom flavours for a restaurant-style hotpot experience at home.

Abalone and Fortune Pots for a Luxurious Touch

For festive indulgence, FairPrice has expanded its abalone selection, ranging from Golden Chef Braised Mini Abalone to premium ready-to-eat offerings like Lee Kum Kee Mini Abalone and the highly exclusive New Moon Premium Wild-Caught Mexico Abalone.

Complementing steamboat spreads is the Eu Yan Sang Auspicious Fortune Pot, exclusive to FairPrice. This ready-to-eat collagen broth Peng Cai comes in convenient pouches, delivering a nourishing and indulgent addition to CNY feasts.

Exclusive Pre-Order Collaborations

For the first time, FairPrice has partnered exclusively with PUTIEN to offer premium pre-order festive dishes, including Buddha Jumps Over The Wall, Prosperity Treasure Pot (Pencai) and curated bundle sets catering to different group sizes. All items are ready-to-reheat, combining convenience with authentic flavours. Customers who pre-order between 1 January and 9 February will receive a complimentary bottle of PUTIEN Spice Mum Chilli Sauce, while stocks last.

Responding to popular demand, Hai Di Lao’s pre-order steamboat sets also make a return, allowing families to enjoy restaurant-quality hotpot at home. Pre-orders are open until 9 February 2026, with collection available from 3 February to 3 March.

First-to-Launch Wellness Exclusives at Unity and FairPrice

This CNY, Unity and FairPrice are the first retailers in Singapore to launch Kwangdong Vita500 Immune Shots and Vita500 Daily Sticks. Designed to support immunity and daily wellness, these convenient supplements are ideal for festive gifting and everyday consumption during the busy holiday period.

Curated Gifting for Every Occasion

FairPrice has also curated a wide range of gifting options to suit all preferences. Premium fruit gift boxes feature Australian XL peaches and cherries, while mandarin orange selections include the Golden Beauty Mandarin Oranges, debuting in Singapore with limited stocks, and top-grade Pasar Hong Mei Ren Oranges.

Collectibles and blind boxes add a playful touch to gifting, with FairPrice-exclusive designs such as The Abalone Darlings blind box series, Fortune Nibbles plush keyrings inspired by iconic CNY snacks, and the Auspicious Huat Ah Crew collection. Coffee lovers can also enjoy the Ah Huat CNY Promo Pack, available exclusively at FairPrice Xtra.

For those seeking premium spirits, FairPrice offers limited-edition Chinese New Year packaging from brands such as Martell and Hennessy, including special Horse Limited Edition releases and festive promotions.

Promotions and Festive In-Store Experiences

Shoppers can enjoy daily surprises through FairPrice’s Scan at Entry promotion, where scanning a QR code at store entrances unlocks e-angbao vouchers, including Golden Tickets worth up to .

In a first for FairPrice, selected stores will host in-store abalone sampling, allowing customers to taste premium varieties before purchasing. Live seafood offerings, including prawns, abalones and clams, will also be available at selected outlets during the CNY period.

FairPrice Xtra stores will come alive with festive activations such as immersive Abalone Plush Market experiences, CNY-themed roadshows and exclusive collectibles. Meanwhile, FairPrice Finest’s Grocer Bar will mark the season with three exclusive Moët Hennessy CNY cocktails, available from 22 January to 11 February 2026.

Gift-With-Purchase and Pokémon Promotions

FairPrice is rolling out festive Gift-with-Purchase promotions across all formats, featuring limited-edition mystery items and chances to win Golden Tickets. Highlights include MILO and Yeo’s mystery gifts, with prizes ranging from gold bars to a year’s supply of drinks.

Pokémon fans can also look forward to special Purchase-with-Purchase promotions, loyalty programmes and meet-and-greet events, adding a fun, family-friendly element to festive shopping.