Skechers Welcomes SEVENTEEN’s DK, Seungkwan and Dino as New Regional Brand Ambassadors

Skechers has officially announced SEVENTEEN members DK, Seungkwan and Dino as its newest Regional Brand Ambassadors, marking an exciting collaboration set to energise the brand’s presence across Asia-Pacific in 2026.

Chosen for their individuality and dynamic appeal, the trio reflects Skechers’ commitment to celebrating self-expression through movement, style and comfort. Each member brings a distinct personality that highlights the versatility of Skechers’ footwear and apparel, DK with his bright, high-energy optimism, Seungkwan with his warm and relatable charm, and Dino with his sleek, performance-driven athleisure edge. Together, they showcase how Skechers seamlessly complements diverse lifestyles, fashion sensibilities and everyday moments.

As part of the appointment, DK, Seungkwan and Dino will front upcoming Skechers campaigns across key markets including Singapore, Hong Kong, Macau, Malaysia, Thailand and Vietnam, bringing their global star power and signature chemistry to the brand’s regional storytelling.

With the trio leading the way, Skechers is set to inject fresh excitement into 2026. Their natural synergy and upbeat “let’s go!” energy align perfectly with the brand’s mission to inspire movement, joy and confidence, both on the streets and in everyday life.

The partnership will see the SEVENTEEN members featured across Skechers’ key collections, including Skechers Hands Free Slip-ins: GOwalk Max Cushioning Flex, Skechers Street UNO Ryze, Skechers GOrun Consistent Pro, Skechers Hands Free Slip-ins: Max Cushioning Glide-Step, Skechers Hotshot, as well as Skechers Lifestyle and Performance Apparel.

In Singapore, Skechers is available at 40 physical stores nationwide, as well as online via Skechers website, Shopee and Lazada, making it easier than ever for fans and shoppers to step into comfort and style inspired by SEVENTEEN’s DK, Seungkwan and Dino.