Amazon Singapore Kicks Off 12-Day Black Friday Sale with Thousands of Deals and New Gifting Insights

The holidays just got brighter for Singapore shoppers! Amazon Singapore has officially launched its Black Friday Big Deals, a massive 12-day sale running from 20 November to 1 December, featuring hundreds of thousands of offers across top categories, from beauty and toys to tech, kitchenware, and everyday essentials.

With irresistible discounts from international favourites like LEGO, SharkNinja, Miele, and Tosowoong Korean skincare, shoppers can check off their wish lists and discover great gifting ideas.

Shopping Smarter: What Drives Singapore’s Gifting Habits

In a new YouGov study commissioned by Amazon Singapore, local shoppers revealed what’s shaping their purchasing decisions this holiday season. Among younger consumers aged 18–24, 57% identify as “Deal Optimisers”, savvy shoppers who compare and wait for the best offers. Interestingly, that number drops to 28% when buying for others, showing that Singaporeans are happy to spend more when it comes to loved ones.

Trust also plays a major role online. Half of shoppers aged 25–34 say honest reviews and verified ratings directly influence what they buy. Across all age groups, transparent pricing (38%) and authentic sellers (31%) remain key to confident purchases.

Big Deals for Every Shopper

From luxury skincare to tech must-haves, Amazon Singapore’s Black Friday event is packed with festive savings:

Beauty, Home & Personal Care

• Up to 50% off Bioderma
• Up to 40% off L’Oréal Paris, Garnier, La Roche-Posay and more
• Up to 30% off Neutrogena, OGX and Aveeno, plus an extra 15% off when you buy 3+ products
• Up to 20% off Tosowoong and 25% off Axis-Y Korean skincare

Baby & Toys

• Up to 40% off favourites like Transformers, Nerf, Monopoly and Barbie
• Up to 30% off LEGO Star Wars, F1 and Botanical kits—with free gifts on selected sets

Electronics

• Up to 45% off Spigen, 40% off Sennheiser, and $100 off Nintendo Switch 2 consoles
• Up to 30% off LG, with vouchers worth up to S$300 off

Home & Kitchen

• Up to 50% off Tefal and WMF
• Up to 40% off Dyson and SharkNinja
• Up to 35% off De’Longhi, Kenwood and Braun

Amazon Fresh & Fast

• Up to 10% off French selections from Carrefour and Huber’s Butchery
• Buy 4, Get 20% Off deals on Coca-Cola, Cadbury, Magiclean and more

Step Inside the Amazon Holiday Giftorium

Bringing the online experience to life, Amazon Singapore is hosting the Amazon Holiday Giftorium, an interactive gifting showcase at Suntec City Atrium (Convention Centre, Level 1) from 22 to 23 November. The event promises fun, discovery, and plenty of gifting inspiration for everyone.

More Ways to Save This Season

• Voucher Drops: Exclusive savings, including S$12 off S$100, S$30 off S$300, and S$60 off S$600 purchases.
• Gift Card Bonus: Buy an Amazon Gift Card worth S$220 and receive an extra S$15 credit (20 Nov–1 Dec).
• Prime Perks: Enjoy fast, free delivery and exclusive access to Prime Video and Prime Gaming for S$4.99/month (with a 30-day free trial).