[Review] Truly Nuts! More Than a Snack, It’s a Sustainable Bite of the Amazon

Truly Nuts!, a snack brand launched from the world’s leading Brazil nut processor, White Lion Foods, has entered the Singapore market. Available through major retailers like Lazada, Cold Storage, and FairPrice Finest, the brand seeks to distinguish itself with a dual focus on product innovation and a substantive commitment to sustainability.

On the brand promises, Truly Nuts!’s foundation is operational, not merely conceptual.

Founders Gareth Lloyd and Greg Vickers established a processing facility within the Amazon basin, a strategic move to control supply chain quality and reduce time to market. This direct-sourcing model is central to their product’s freshness and their ability to integrate with local economies. Their commitment is quantified, whereby 25% of company profits are allocated to environmental and community initiatives in the Amazon region, a significant pledge that goes beyond marketing.

We sampled a variety of their products and found them to be delectable, offering something different from the usual nut offerings in the market at the moment.

The Ultimate Sharing Bundle provides a comprehensive sample of the product range. The core offering, the raw Brazil nuts sold as “Buck Naked,” demonstrates the advantage of their supply chain. The nuts are notably fresh, with a high oil content and a clean, creamy texture often absent in commercially available versions.

The chocolate-coated variants, “Deep Thoughts” (dark) and “Sweet Talk” (milk), use a competent Belgian chocolate coating that avoids excessive sweetness, allowing the quality of the base nut to remain the focus.

The most significant innovation lies in the savoury line.

The creation of a stable, palatable savoury Brazil nut, a technical challenge the brand states took nine months of R&D to solve, is their key differentiator.

The “Fired Up Chilli Mixed Nuts” provide a balanced heat that enhances rather than overpowers, while the “Always Stoked Smoked Mixed Nuts” feature a pronounced, genuine smoky flavour.

Overall, the product quality is high, directly resulting from a vertically integrated supply chain.

The flavour innovations, specifically the savoury Brazil nuts, are legitimate and address a gap in the market. If you are seeking snacks that align with both quality and ethical consumption standards, consider trying out Truly Nuts!.