This summer, Paragon on Orchard Road transforms into an immersive seasonal destination with their Hello Summer campaign, a celebration blending scent, music, and visual artistry into a multi-sensory experience.
Running from 1 July to 10 August 2025, the campaign also pays tribute to Singapore’s upcoming SG60 celebrations, spotlighting homegrown talent and national pride.
Music takes center stage with a dynamic lineup of local performers across genres like jazz, classical, and contemporary pop. Highlights include:
In honour of Singapore’s 60th birthday, Paragon will host patriotic performances, including National Day melodies and sets by local artists, creating a nostalgic and uplifting atmosphere.
The Spread Joy with Jo Malone London #justbecause installation offers a seaside-inspired escape, featuring limited-edition scents like Raspberry Ripple and Orange Marmalade, themed treats, and personalised workshops.
Paragon welcomes several new tenants, including:
Members enjoy weekday dining deals (1-for-1 offers, S$10 vouchers), complimentary parking, and bonus point redemptions until 31 August.
For the full performance schedule and details, visit Paragon’s official website.
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