Paragon Celebrates SG60 with “Hello Summer” Campaign Offering Multi-Sensory Experience Featuring Local Talent, Jo Malone London Pop-up

This summer, Paragon on Orchard Road transforms into an immersive seasonal destination with their Hello Summer campaign, a celebration blending scent, music, and visual artistry into a multi-sensory experience.

Running from 1 July to 10 August 2025, the campaign also pays tribute to Singapore’s upcoming SG60 celebrations, spotlighting homegrown talent and national pride.

What Visitors Can Expect

Daily Performances by Local Artists (2–12 July)

Music takes center stage with a dynamic lineup of local performers across genres like jazz, classical, and contemporary pop. Highlights include:

• Human Jukebox (5 July): An interactive performance where the audience controls the music in real time, featuring musicians Joanna Lim, Joel Chua, Eugene Chew, and Anson Koh.
• AGOPSG (2–4, 7–9 July): A versatile acoustic band led by Jeremy Han.
• DJ x Strings (12 July): A fusion of electronic beats and classical strings by MYRNE, violinist David Loke, and cellist Judy Tsai.
• Yvette Atienza Jazz Trio (10–11 July): A veteran vocalist delivering soulful jazz and Latin rhythms.

SG60-Themed Celebrations (19 July–9 August)

In honour of Singapore’s 60th birthday, Paragon will host patriotic performances, including National Day melodies and sets by local artists, creating a nostalgic and uplifting atmosphere.

Jo Malone London Pop-Up (Until 13 July)

The Spread Joy with Jo Malone London #justbecause installation offers a seaside-inspired escape, featuring limited-edition scents like Raspberry Ripple and Orange Marmalade, themed treats, and personalised workshops.

New Retail and Dining Offerings

Paragon welcomes several new tenants, including:

• R Slice by Roberta’s: Singapore’s first outlet of the New York-style pizza brand.
• Golden Goose: A refreshed store with sustainable sneakers and Singapore’s first Younique Caffè.
• Patisserie Woo: Artisanal pastries and gelato inspired by global flavours.

Exclusive Perks for Paragon Club Members

Members enjoy weekday dining deals (1-for-1 offers, S$10 vouchers), complimentary parking, and bonus point redemptions until 31 August.

For the full performance schedule and details, visit Paragon’s official website.