What started as an April Fool’s prank has now become a full-fledged snack revolution for gamers. Razer and Mars have officially announced the next chapter of their collaboration—evolving RESPAWN by Razer into a full-scale snack brand designed by gamers, for gamers.
The journey began with RESPAWN’s popular mental performance drink mix, followed by the launch of the world’s first gaming gum, co-developed with Mars’ 5 Gum brand. Packed with B Vitamins and Green Tea Extract, the gum quickly won over gamers with its performance-boosting benefits and bold flavors.
Now, due to massive positive feedback, Razer and Mars have solidified their partnership through a joint venture—the first of its kind for both companies. This move marks a bold crossover between tech and food giants, reshaping the landscape of gamer-focused products with a lineup that’s tailored to the unique rhythms and needs of the gaming lifestyle.
Built with a gamer-first ethos, RESPAWN is deeply shaped by community input—from ingredients to packaging. The current lineup includes gum and mints in immersive flavor profiles, catering to intense gaming sessions and late-night marathons alike.
With its mission to become an essential part of every gamer’s arsenal—not just a snack—RESPAWN is set to expand its offerings with a wider range of gamer-designed treats. The products are now available at select retailers in the US and China, with more to come.
