Samsung Electronics Singapore has officially launched its 2025 lineup of cutting-edge AI-powered TVs and soundbars at the Unbox & Discover event, setting a new standard in home entertainment. At the heart of this year’s release is Samsung Vision AI, an innovation that redefines how viewers interact with their screens, offering personalised, immersive experiences while seamlessly integrating with smart home ecosystems.
Smarter Screens, Deeper Connections
Leading the lineup are the Samsung Neo QLED 8K and Neo QLED 4K TVs, both equipped with Samsung Vision AI — a next-generation technology that enables TVs to adapt intelligently to surroundings and user habits. From automatic content recommendations to intuitive gestures, Samsung Vision AI transforms your screen into a smart, responsive companion.
Among its standout features:
- Generative Wallpaper turns your screen into a personalised art canvas, matching your mood or décor.
- Universal Gestures allows you to control your TV through your Galaxy Watch, with simple motions like rotating the bezel or making a fist.
Your Smart Home Command Centre
All 2025 AI TVs are now equipped with a built-in SmartThings Hub, transforming them into a powerful smart home control centre. Key new features include:
- SmartThings Energy for real-time energy consumption insights.
- Family Care, which adjusts settings like lighting when a child sleeps and sends alerts.
- Pet Care, enabling your TV to detect pet sounds and play their favourite content.
- Home Insights, which displays smart device notifications and a 3D Map View of your entire connected home.
With One UI Tizen, users will enjoy a fresh, intuitive interface across Neo QLED, QLED, OLED, and The Frame models. The update also allows multiple user profiles with personalised recommendations, aligning with Samsung’s promise of up to seven years of OS upgrades for longer-lasting devices.
Built-In Security and Privacy Protection
Security is a key focus, especially in today’s digital age. Samsung TVs are protected by Samsung Knox, a robust security platform that:
- Safeguards personal data and passwords
- Monitors connected IoT devices
- Blocks phishing websites
- Includes Samsung Knox Vault for enhanced privacy
Each TV will receive regular security updates for at least three years, ensuring peace of mind for Singapore households.
Expanding the World of Art at Home
Art lovers will also rejoice — the Samsung Art Store is now available on more models than ever, including Neo QLED 8K, Neo QLED 4K, QLED, The Frame, and MICRO LED. Enjoy access to over 3,000 curated masterpieces from renowned institutions such as MoMA and the estates of Magritte and Basquiat.
AI-Powered Picture & Sound Like Never Before
At the heart of Samsung’s 2025 flagship Neo QLED 8K QN990F is the powerful NQ8 AI Gen3 Pro processor, which uses on-device AI to dynamically analyse both content and its surroundings. From real-time upscaling to precise sound calibration, this technology ensures every frame and note is optimised. Features like 8K AI Upscaling Pro breathe new life into lower-resolution content, while Motion Xcelerator 240Hz and AI Motion Enhancer Pro deliver buttery-smooth motion—ideal for high-speed sports and gaming.
The TV also boasts Dolby Atmos and Object Tracking Sound Pro, delivering audio that follows on-screen movement for a hyper-realistic experience. Samsung’s award-winning Glare-Free technology ensures crystal-clear visuals in any lighting condition, and the all-new Wireless One Connect Box offers cable-free installations up to 30 feet away.
Expansive 4K, Refined OLED, and Artful Innovation
Samsung’s 2025 Neo QLED 4K lineup is its most extensive yet, featuring Quantum Matrix Mini LEDs and the upgraded NQ4 AI Gen3 Processor. The QN90F flagship model includes Neo Quantum HDR+ for brighter, more lifelike visuals and Motion Xcelerator 165Hz for ultra-smooth viewing.
Meanwhile, the refreshed OLED S95F series introduces Samsung’s brightest OLED yet, featuring OLED Glare-Free tech and OLED HDR Pro. With rich blacks, Pantone-validated colour, and high-speed performance, the S95F is perfect for cinema buffs and gamers alike.
Samsung also expands its design-forward offerings with The Frame Pro, which blends Neo QLED picture quality with gallery-worthy aesthetics. It features improved dimming, brighter colours, and the same Wireless One Connect tech for a clean, artful setup.
A New Dimension in Sound
Samsung’s 2025 soundbars are built to match the sophistication of its TVs. Leading the pack is the HW-Q990F, featuring compact dual active subwoofers, Dynamic Bass Control for distortion-free lows, and Q-Symphony, which synchronises audio across Samsung TVs and speakers using spatial data.
For tailored sound, Active Voice Amplifier Pro uses real-time analysis to enhance dialogue, while the sleek HW-QS700F soundbar adapts its output based on placement—thanks to a built-in gyro sensor.
Smarter Living with Samsung Vision AI
Beyond entertainment, Samsung’s 2025 TVs serve as smart home hubs through SmartThings, integrating Vision AI capabilities to personalise every aspect of daily life. Features include:
- SmartThings Energy: Tracks and optimises energy usage.
- Family Care: Adjusts settings automatically for kids and families.
- Pet Care: Plays pet-friendly content when your furry friend is home alone.
- Home Insights: Displays a 3D Map View of connected smart devices.
The new One UI Tizen interface supports multiple user profiles, tailored recommendations, and is now consistent with the Galaxy ecosystem. Samsung is also offering up to seven years of OS upgrades for long-term value.
Built-In Security and Art Experience
Samsung Knox safeguards your smart home ecosystem from cyber threats with features like phishing site blocking, IoT monitoring, and Samsung Knox Vault protection. Additionally, the Samsung Art Store is now available on more TV models than ever before, including Neo QLED 8K, QLED, and The Frame Pro—bringing over 3,000 works from global artists and museums into your living room.
Pre-Order Promotions (Now Until 1 June 2025)
Pre-order a Samsung AI-powered TV and receive exclusive perks worth up to S$1,448, including:
- Free Galaxy Watch 7 (Bluetooth 40mm) with TVs 75” and above (worth S$448)
- Trade-up bonus up to S$1,000 for eligible old TVs
- Free Art Store subscription (up to 5 months) for The Frame
- Extra S$150 e-voucher with purchase of soundbars
Explore the full range and secure your pre-order here.
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