In honor of the World Day for Cultural Diversity for Dialogue and Development, OPPO, in partnership with Discovery Channel, is spotlighting the beauty of global traditions through the second edition of its “Culture in a Shot” campaign. This international initiative uses OPPO’s cutting-edge imaging technology to capture and preserve cultural moments from 15 countries, reinforcing the brand’s commitment to cultural preservation and cross-cultural understanding.
Under this year’s theme, “Celebrate the Moment,” OPPO and Discovery Channel are inviting viewers on a vibrant journey through the world’s most iconic festivals—from the enchanting Venice Carnival in Italy and the age-old Nauryz festivities in Kazakhstan to the lively pulse of Brazilian football culture. Through the lens of OPPO smartphones, these stories are brought vividly to life, showcasing how younger generations are revitalizing traditions in dynamic, modern ways.
A Journey Through Global Celebrations
The campaign kicks off in Venice, where history and fantasy merge at the Venice Carnival. Once a symbol of aristocratic extravagance, the festival has evolved into a celebration open to all, with ornate masks, historical architecture, and community joy captured in full detail by OPPO’s mobile photography.
In Kazakhstan, the focus shifts to Nauryz, a celebration of spring, renewal, and unity. Cities come alive with music, dance, and traditional feasts like nauryz-kozhe, a seven-ingredient dish symbolizing prosperity. OPPO’s technology helps document these intimate moments of family connection and cultural pride.
The journey continues to Brazil, where celebration takes a different form—football. More than just a sport, football is a unifying ritual. Through the story of 19-year-old Mario Cesar Conceição Faria Júnior, the campaign explores how Brazil’s youth live and breathe the spirit of the game, from neighborhood matches to stadium showdowns.
Empowering Global Storytelling
Beyond professionally curated stories, OPPO also empowers everyday creators to share their own cultural narratives. In Malaysia, the ongoing #OPPOMalaysiaThroughTheLens initiative—supported by the Ministry of Tourism, Arts and Culture and the Malaysian National Commission for UNESCO—spotlights local traditions like Thaipusam, highlighting how cultural identity is passed through generations.
The campaign expands to digital platforms through the #OPPOCulturalChallenge on TikTok. During Thailand’s Songkran Festival, young creators fused heritage with creativity, offering fresh takes on traditional customs. These user-generated stories reflect a key message: culture evolves when it’s shared and reimagined.
A Continuing Celebration of Global Heritage
OPPO and Discovery Channel’s global initiative is more than a visual archive—it’s a living celebration of diversity and unity. As the journey continues across more countries and cultures, fans are invited to discover and participate in this worldwide movement.
To explore more stories or join the challenge, visit the Culture in a Shot webpage and share your own cultural moments using #OPPOxDiscovery and #OPPOCulturalChallenge—because every celebration, big or small, tells a story worth capturing.
