AIA Singapore Launches SG60-Themed Monopoly Set to Promote Holistic Wellbeing

AIA Singapore recently unveiled “Live Better with AIA” Monopoly Game, a limited-edition board game designed to blend family fun with lessons in holistic wellness. Launched in celebration of Singapore’s 60th anniversary (SG60), this unique set aligns with the national theme of “Building Our Singapore Together”, encouraging families to bond while learning about health, financial planning, and personal growth.

The Live Better with AIA edition reimagines classic Monopoly with distinctly Singaporean elements:

• Street Tiles for Self-Growth: Each tile mirrors a Singaporean’s life journey, from basic needs to luxury aspirations, infused with local culture.

• Upgrades & Transformations: Traditional houses and hotels are replaced with milestones like wellness plans or luxury property investments.

• Local Flavour Chance Cards: Featuring Singlish slang, these cards reward players for staying active. Some even require physical movement to earn cash.

• Relatable Community Chest Cards: Players encounter real-life scenarios, such as receiving angbao during Chinese New Year or celebrating family achievements.

“This game isn’t just about winning—it’s about making informed decisions that enhance holistic wellbeing. Families can bond, learn, and grow together.” Shared Irma Hadikusuma, Chief Marketing and Healthcare Officer of AIA Singapore.

How to Get Your Free Copy

As part of AIA’s SG60 campaign, customers can receive a complimentary Live Better with AIA Monopoly set (worth $40) by scheduling a financial health review with an AIA Financial Services Consultant. The game is otherwise exclusively available through AIA representatives.

Details:

• Promo Period: 6 May – 31 July 2025
• More Info: www.aia.com.sg/monopoly

This Monopoly launch is part of AIA Singapore’s year-long SG60 celebrations, which also include:

• Family Financial Campaigns: Discounts on insurance plans and free Mandai Wildlife Reserve passes.
• Wildlife Conservation: Partnerships with Rainforest Wild ASIA to promote sustainability.
• CSR Efforts: Volunteer programmes and sales of tapir plushies to support the AIA Better Lives Fund.

“As Singapore turns 60, we’re reaffirming our commitment to helping Singaporeans live Healthier, Longer, Better Lives,” added Irma.