Pocky Launches New Milk Flavour Made with Premium Hokkaido Milk

Glico Singapore has unveiled a new addition to its snack range with the launch of Pocky Milk, a crunchy biscuit stick coated in cream made with premium Hokkaido milk.

The launch is part of the brand’s #CrunchyandHealthyMilk with New Pocky Milk Campaign, aimed at promoting nutrition in a fun and engaging way for children and families.

Known for its creamy taste and smooth texture, Hokkaido milk is a staple of Japanese dairy and is now the key ingredient in Pocky’s latest flavour. The biscuit sticks are also enriched with calcium and dietary fibre, enhancing their nutritional value.

According to HealthHub, Singapore’s national digital health platform, milk plays a crucial role in children’s development by providing calcium, vitamin D, and supporting muscle, nerve, and bone health. However, milk consumption typically decreases as children grow older, contributing to a drop in essential nutrient intake.

“Many parents appreciate the goodness of milk for their child, and Glico has introduced a new and fun way for children to enjoy milk,” shared Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster. “Pocky Milk offers goodness with a crunch and is a wholesome treat that combines tastiness with nutrition.”

Lee also highlighted that Pocky Milk builds on the brand’s heritage of bringing families together: “Parents can share happiness with their children and build memories together through the simple joy of a well-loved childhood snack.”

In conjunction with the launch, Glico is introducing the Pocky Nutriverse, a virtual game world designed to engage Gen Z teens by seeking to blend play and nutrition.

Pocky Milk is now available islandwide at leading supermarkets and convenience stores, retailing from S$1.43, and can also be purchased online via Lazada.