MILO Celebrates 75 Years in Singapore with Adorable Limited-Edition Set Meal Plushies

To mark 75 delicious years in Singapore, MILO is serving up a nostalgic treat with the launch of its limited-edition MILO Singapore Set Meal Plushies – a playful nod to local breakfast and breaktime favourites.

Exclusively available in Singapore, these charming plushies come in two themed collections and double up as handy, foldable bags – perfect for everyday use.

The MILO SG Breakfast Set features plush versions of iconic kaya toast, soft-boiled eggs, and a classic MILO cup. Each plush includes a hidden eco-bag, ideal for grocery runs or errands on the go. One surprise plush comes with every purchase of a MILO 3-in-1 (16 sachets) or MILO Gao Siew Dai (13 sachets) Promotion Pack – while stocks last.

For your midday cravings, the MILO SG Breaktime Set highlights familiar local snacks – gem biscuits, buns, and a MILO packet drink. Each plush comes with a versatile 2-way foldable bag that transforms into either a duffel or a backpack. Get one plush with every purchase of five MILO UHT 4x125ml Cluster Promotion Packs, while stocks last.

Both promotional packs will roll out islandwide at major supermarkets including FairPrice, Cold Storage, Giant, Sheng Shiong, and Prime from 26 April 2025.

Fans are encouraged to share their plushie hauls online—post a photo on Facebook, Instagram, or TikTok, tag @MILOSingapore and use #TEAMMILO to join in the celebration.