TUMI Unveils 19 Degree Lite with “Uncompromisingly Light” Campaign

TUMI, the global leader in premium travel and lifestyle gear, introduces its lightest hardside collection yet—19 Degree Lite. Designed for effortless travel, this latest addition to the iconic 19 Degree series combines cutting-edge lightweight materials with signature durability.

A Revolutionary Take on Hardside Luggage

Reimagining hardside travel, TUMI engineered the 19 Degree Lite collection from the ground up, using Tegris construction for high resilience and a low-density magnesium telescoping handle for ultra-light mobility. The collection includes four sizes in three core colors—Blush, Titanium Grey, and Black Graphite—alongside two seasonal shades, Amber and Cobalt.

A Star-Studded Campaign Featuring Xenia Adonts & Lando Norris

To celebrate the launch, TUMI has unveiled an exclusive global campaign featuring fashion entrepreneur and creative Xenia Adonts in the first chapter. Directed by Keane Pearce Shaw and captured by renowned photographer Emma Summerton, the campaign follows Xenia as she effortlessly navigates the vibrant streets of Mexico City with her 19 Degree Lite luggage in tow—showcasing the fluidity and freedom of lighter travel.

The second chapter, set to release later this spring, will star TUMI Global Ambassador and Formula 1 driver Lando Norris, further reinforcing the brand’s commitment to performance-driven innovation.

Where to Find the 19 Degree Lite Collection

Retailing between $1,190 – $1,580 SGD, the 19 Degree Lite collection is now available at TUMI stores worldwide and online. For an exclusive behind-the-scenes look at the campaign, follow @TUMITravel on social media.