Pigeon Singapore Introduces Customisable Baby Bottles with Exclusive BYOB Pop-Up at Mothercare

Imagine a baby bottle as unique as your little one—tailored to their feeding needs, built with love, and designed to reflect their personality. Pigeon Singapore is bringing this vision to life with its first-ever Build-Your-Own-Bottle (BYOB) customisation service! Parents can now create a one-of-a-kind Pigeon SofTouch Bottle, choosing everything from size to colour and accessories.

To celebrate, Pigeon is hosting an exclusive BYOB pop-up at the Mothercare Experience Store at Harbourfront Centre from 1 April to 5 May 2025. This is your chance to personalise a bottle, grab exciting giveaways, and meet Pigeon’s official mascot, Howapipi, for the first time in Singapore!

How to Build Your Own Bottle

With just five simple steps, parents can design a feeding bottle that’s as unique as their baby:

1. Choose a bottle size & design – 160ml or 240ml, with three exclusive designs (including one featuring Howapipi!).
2. Select a feeding style – SofTouch Nipple, Training Straw, or Drinking Straw.
3. Pick a screw cap colour – Available in 12 vibrant shades.
4. Choose a hood colour – Six stylish options to mix and match.
5. Add optional handles – For extra grip on 240ml bottles.

Want to start customising now? Pigeon’s online store lets you build your bottle anytime!

Exclusive Pop-Up Perks & Meet Howapipi

• Event Dates: 1 April – 5 May 2025
• Location: Mothercare Experience Store, Harbourfront Centre (#03-05/06/07)
• Weekday Treat: Buy any BYOB accessory (hood, screw cap, bottle, nipple, or straw top) and receive an exclusive Howapipi sticker sheet.
• Weekend Launch Promo: From Fridays to Sundays, customise a bottle and enjoy a complimentary 200ml Pigeon Liquid Cleanser + a Howapipi sticker sheet.

Meet Howapipi in Person

• Catch the adorable Pigeon mascot on 5 – 6 April & 3 – 4 May 2025 (1 PM – 3 PM).
• Hug, snap photos, and take home a free balloon!

Sure-Win Lucky Draw

During Howapipi’s appearances, follow @pigeonsingapore & @mothercaresg on Instagram, enter a special secret code, and stand a chance to win exciting prizes, including:

• Natural Botanical Baby Travel Gel
• PowderCool Body Wipes
• Plantmade Gentle Wipes
• Disposable Baby Bibs
• Mothercare vouchers
• Pigeon e-shop vouchers

Visit the BYOB Pop-Up Today

• Opening Hours: 10:30 AM – 9 PM daily
• Price Range: S$30.20 – S$44.90 (based on selected accessories)

For more details, visit Pigeon Singapore online and follow @pigeonsingapore & @mothercaresg on Instagram.