Leica Launches Flagship Store at South Beach Quarter, Celebrating 100 Years of Iconic Photography

Marking a century of legendary craftsmanship and innovation, Leica has opened its newest flagship store at South Beach Quarter, Singapore. This grand opening commemorates Leica’s 100th anniversary (1925-2025), coinciding with the centennial of the iconic Leica I—the first mass-produced 35mm camera introduced at the Leipzig Spring Fair in 1925. As the largest Leica store in Southeast Asia, this new space beautifully blends the brand’s rich heritage with Singapore’s dynamic cultural landscape.

A Tribute to History and Innovation

Located on the historic grounds of the former Beach Road Camp, once home to the Singapore Volunteer Corps and the foundation of the Singapore Armed Forces, the new Leica store celebrates the area’s colonial legacy while embracing a vibrant future. This thoughtfully restored colonial building masterfully combines old-world charm with modern elegance, creating a welcoming atmosphere enhanced by rich wood accents and a seamless, personalized shopping experience.

Far more than just a retail space, this flagship store serves as a hub for art and photography enthusiasts, fostering creativity, intellectual exploration, and community connection. Visitors can explore Leica’s full product range, from cameras and cine equipment to watches and sport optics, while uncovering new artistic potential in a space designed to inspire.

An Immersive Experience for Photography Lovers

The Leica flagship store goes beyond traditional retail with its innovative offerings:

• Leica Galerie: A dedicated exhibition space showcasing world-class photography, providing a platform for artists to tell their stories.
• Leica Akademie: Hosting workshops and community initiatives designed to inspire and engage visitors of all levels.
• Café Leitz: An inviting indoor café with a charming outdoor patio, offering freshly brewed coffee and a space to relax and connect.

Exclusive Launch: Leica King Nerd, Singapore Limited Edition

To commemorate this grand opening, Leica introduces the Leica King Nerd, Singapore Limited Edition—a masterpiece that embodies the marriage of artistry and exceptional craftsmanship. Two exclusive designs celebrate cultural symbols:

• Majestic Dragon: Symbolizing power, strength, and prosperity, this intricate design captures the spirit of resilience and transformation.
• Delicate Orchid: Representing beauty and elegance, this design reflects the harmony of form and function, capturing the essence of grace.

Emanuele Scorcelletti’s Exhibition – Elegia Fantastica (18 February to 30 April 2025)

Adding to the celebratory atmosphere, Leica Galerie presents Elegia Fantastica by acclaimed photographer Emanuele Scorcelletti. Curated by Karin Rehn-Kaufmann and Inas Fayed, this black-and-white exhibition explores two evocative works—Memories and Visions—offering an intimate journey through quiet beauty and profound significance. Through his lens, Scorcelletti invites visitors to explore his Italian roots with a deeply personal and thought-provoking perspective.

Visit Leica’s New Flagship Store

Location: 36 Beach Road, #01-01 South Beach Quarter, Singapore 189766
Opening Hours: 9.30 am – 8.00 pm (Daily)

Step into Leica’s world of timeless artistry and modern innovation at the new South Beach Quarter flagship store.