Pucker Up: KraveBeauty Launches the Game-Changing Plumptuous Lip Jelly

Get ready to shine and nourish with KraveBeauty’s latest breakthrough – the Plumptuous Lip Jelly. Marking the brand’s first foray into makeup, this lip jelly is the perfect blend of skincare and style, delivering a luscious pop of color with a non-sticky, hydrating formula that keeps your pout feeling soft and looking fabulous.

Why You’ll Love It

The Plumptuous Lip Jelly is more than just makeup – it’s skincare for your lips! Packed with skin-mimicking ingredients, it offers deep hydration and a glossy, high-shine finish for that perfect pout. Here’s what makes it a must-have:

• Upcycled Plum Oil – Sustainably sourced from French plum kernels, this nourishing oil delivers intense hydration while being eco-friendly.
• MaxiLip Peptide – Clinically proven to firm, smooth, and plump lips, giving you that fuller, softer look.
• Triolein – An emollient derived from olive oil by-products that boosts the effectiveness of MaxiLip, keeping the formula stable and your lips feeling velvety smooth.

Shade Range & Texture

Available in four stunning shades – Acai Dream, Guava Blush, Cherry Cola, and Iced Persimmon – the Plumptuous Lip Jelly features a silky, feather-light texture that glides on smoothly. The non-sticky formula feels like a comforting hug, giving your lips a glossy, high-shine glow that pops whether worn solo or over your favorite lipstick.

Beauty That’s Sustainably Fabulous

Continuing KraveBeauty’s commitment to sustainability, the Plumptuous Lip Jelly is crafted with 55% upcycled ingredients, including the upcycled Plum Oil, reducing plastic waste by 76% with its refillable design. The cooling, reusable metal applicator adds a refreshing sensation with every swipe, making it a pleasure to apply while being kind to the planet.

Easy Refills, Guilt-Free Beauty

Running low? Refill your Plumptuous Lip Jelly effortlessly! Each refill continues the brand’s sustainable mission, made with 55% upcycled ingredients and eliminating 76% of plastic waste. Beauty that’s good for you and the planet? We’re all in!

Launch Details

The Plumptuous Lip Jelly will be available from February 13th at all Sephora outlets in Singapore and online. Retailing at SGD 32 (with refills at SGD 26), it’s the perfect way to nourish and glam up your lips while staying eco-conscious.