Celebrate Prosperity and Tradition with Old Seng Choong’s Chinese New Year Delights

Ring in the Year of the Dragon with Old Seng Choong’s festive collection, a celebration of family, tradition, and auspicious blessings. Founded to honor the legacy of Daniel Tay’s father, a master baker with over 30 years of experience, Old Seng Choong continues to craft treats that bring loved ones together during this meaningful season.

This year’s highlights include Emperor Herbal Chicken Cookies ($26.80), a savory twist infused with Chinese herbs like angelica and wolfberry, and the new Kumquat Pineapple Tarts ($42.80), offering a tangy balance wrapped in a buttery crust. Pineapple, known as “Ong Lai” in Hokkien, symbolizes prosperity, making these tarts a must-have for good fortune.

The Assorted Pineapple Tarts ($42.80) pack includes 12 pieces shaped like ingots and pineapples, featuring Original, Truffle Bak Kwa, and Kumquat flavors—perfect for gifting or sharing after reunion dinners.

No Chinese New Year is complete without Bak Kwa, and Old Seng Choong offers two mouthwatering options:

• Traditional Bak Kwa (480g) – $42.80
• Truffle Bak Kwa (480g) – $48.80

For those craving nostalgic flavors, the traditional lineup includes:

• Carrot Cake (700g) – $38.80
• Yam Cake (700g) – $38.80
• Red Date Cake (700g) – $38.80
• Nian Gao (700g) – $38.80
• Kueh Lapis (450g) – $42.80
• Prune Kueh Lapis (450g) – $48.80

Pre-orders for traditional treats are open now, with collection starting on 16 January 2025. Selections are available in stores and online.

Exclusive Promotions

• Wheel of Huat: Spend $88 or more and spin to win exciting prizes.
• Limited-Edition Bear: Spend $188 or more to receive a charming Old Seng Choong bear dressed in traditional Chinese attire.

Celebrate Chinese New Year with Old Seng Choong and share the joy of prosperity, good health, and happiness with loved ones.