This festive season, Bumble is adding a dash of sweetness to the dating scene with a unique ice cream cart takeover that’s all about finding your perfect flavor—both in dessert and in love.
Kickstart Your Sweet Romance with Bumble
From 14 December to 29 December 2024, Bumble is teaming up with Uncle Chieng’s iconic Ice Cream Cart on Orchard Road, Singapore’s shopping hotspot, to offer a treat-filled dating experience.
Here’s how it works:
- Present your Bumble profile at the cart from 1 PM to 10 PM on Saturdays and Sundays (or until the treats run out), and the first 200 visitors daily will receive a complimentary ice cream.
- Each sweet treat comes with dating tips inspired by Bumble’s Dating Trends 2025, making it the perfect way to connect with other singles and spark new connections.
To add to the fun, Bumble has launched a new Ice Cream Interest Badge. Adding it to your profile could help you find fellow sweet-toothed singles—after all, half of Gen Z women agree that showing their passions authentically is key to modern dating.
Meaningful Connections, Online and Offline
The ice cream takeover is just one of the ways Bumble is bringing its Dating Trends 2025 to life. The app’s recent collaboration with Urban Milers Run Club in November drew over 150 runners for a singles mixer event. Participants bonded over their shared love of running, demonstrating how connecting through micro-communities and shared interests fosters meaningful relationships.
With over 30 new interest badges—from “Run clubs” to “Houseplants” to “Memes”—Bumble continues to bridge the gap between online and offline connections, making dating more authentic and fun.