TikTok has expanded its commitment to online safety by refreshing the Scam Prevention Edition of its Digital Wellness Hub. This initiative is part of a broader collaboration with the Ministry of Home Affairs (MHA), the National Crime Prevention Council (NCPC), and the Singapore Police Force (SPF), aiming to equip users with the knowledge and tools to navigate digital platforms securely.
In response to a rising number of scams in Singapore – which saw a 16.3% increase in cases in the first half of 2024 – TikTok’s upgraded platform provides up-to-date resources for users to detect and report scams. This latest release builds on the success of its 2023 edition, focusing on raising awareness around current scam tactics and practical prevention strategies.
The refreshed Digital Wellness Hub features three key sections:
- Be Aware: Educational content on common scam types and prevention techniques, featuring local creators like Das (@dasdyl) and Nurul Aini (@aanurul23), who share practical tips for staying safe while shopping online.
- Stay Safe: Actionable tips anchored on the ACT (Add, Check, Tell) framework to guard against scams, and access to ScamShield’s suite of tools, including a 24/7 helpline and enhanced app support.
- Shop Safe: An introduction to TikTok’s ShopSafe Program, inviting users to report platform vulnerabilities. Rewards of up to USD 1,000 are offered for valid reports of any gaps that may expose TikTok Shop to scams or misuse.
“Due to the complexity of scam tactics, it’s crucial we keep educating the community to recognize and report fraud,” said Teresa Tan, Director of Public Policy at TikTok Singapore and ASEAN. Senior Assistant Commissioner Devrajan Bala, Director of the SPF’s Scams Public Education Office, echoed this, emphasizing the importance of community involvement in the fight against scams.
The Digital Wellness Hub is accessible on TikTok by searching relevant scam-related terms. Further information is available on TikTok’s Safety Center, supporting users to make safer digital choices and contribute to a more secure online community.
