In a powerful move to foster inclusion, Mastercard has launched the #AcceptanceMatters campaign, focusing on raising awareness of hidden disabilities, with a spotlight on autism. Globally, 1 in 6 people live with a disability, and up to 80% of these disabilities are not visible—conditions like autism, dyslexia, or dementia. In Singapore alone, approximately 26,000 people, including over 5,000 children, are on the autism spectrum. Despite its prevalence, misinformation and lack of understanding about autism continue to create challenges for those affected.
Mastercard, committed to promoting inclusion for persons with disabilities (PwD), has teamed up with several partners to drive autism acceptance in Singapore. The campaign, launched in collaboration with Hidden Disabilities Sunflower (HDS), St. Andrew’s Autism Centre, HSBC, and Frasers Property Singapore, aims to bridge the empathy gap and raise awareness through real-life stories of individuals with autism and their caregivers.
The Hidden Disabilities Sunflower Initiative
At the heart of the campaign is the Hidden Disabilities Sunflower initiative, which uses sunflower-branded wearables like lanyards and pins to signal that someone may need extra assistance, patience, or understanding. These wearables are being sponsored by Mastercard and will be distributed through St. Andrew’s Autism Centre. HSBC will also distribute them at branches and offices while training its staff to better assist customers with non-visible disabilities.
Capturing the Autistic Experience
A dedicated campaign website has been launched to provide insights into the lives of people living with autism. Through personal stories and creative sound design, the site offers visitors a glimpse into the heightened sensory experiences that many on the autism spectrum face, fostering greater empathy and understanding.
Industry-Wide Commitment to Inclusion
Mastercard’s campaign partners are also playing a crucial role in promoting inclusivity. HSBC is integrating the Hidden Disabilities Sunflower programme into its Singapore branches, continuing its global efforts toward accessibility. Frasers Property Singapore, the country’s largest suburban retail mall operator, has launched an ‘Inclusion Champions’ programme, providing over 1,000 hours of inclusivity training for frontline employees. The initiative ensures staff and tenants are equipped to support customers with disabilities.
In addition, Frasers Property has introduced ‘Calm Hours’ across 79 retail outlets, creating sensory-friendly environments by reducing noise and dimming lighting for individuals with sensory sensitivities.
A Step Toward Greater Acceptance
Through its #AcceptanceMatters campaign, Mastercard and its partners are paving the way for a more inclusive community in Singapore, where empathy and understanding for people with hidden disabilities are at the forefront. This collective effort is a significant step in breaking down the barriers faced by individuals with autism and other non-visible disabilities, making everyday environments more accessible and supportive.
