The creators of Perrier, the iconic French brand known for its natural mineral water, have unveiled a bold new venture — Maison Perrier. This innovative range of sparkling beverages marks a new era for the brand, offering a delightful blend of flavours designed to meet the evolving tastes and preferences of consumers throughout the day.
Maison Perrier introduces three exciting collections:
- Maison Perrier Forever: Sparkling water-based drinks infused with natural essences, offering a 0-calorie burst of bubbles and fruit flavours. Enjoy classics like lemon and lime or venture into refreshing options like grapefruit, strawberry, and ginger lime.
- Maison Perrier & Magnetic Juice: A light, fruity fusion of sparkling water and delicious fruits, featuring unique pairings like Mango & Pineapple and Lemon & Guava.
- Maison Perrier Chic: A sophisticated mocktail range, perfect for non-alcoholic cocktail lovers. Experience the Rosellini, inspired by the Bellini, or sip on the Lemonjito, a nod to the Mojito.
Sourced from the Vergèze region in France and bottled at Perrier’s historic factory, the Maison Perrier collection is a testament to the brand’s commitment to sustainable water management and environmental stewardship.
To celebrate the brand’s creative ethos, Maison Perrier has partnered with artists across multiple disciplines and will continue collaborations throughout 2024. The launch campaign, directed by Academy Award-winner Damien Chazelle and starring Lily Collins, captures the whimsical spirit of Maison Perrier in a visually stunning film set in a remote French chateau.
In Singapore, the brand’s launch took place in a beautifully preserved three-storey shophouse, perfectly reflecting the fusion of tradition and modernity that Maison Perrier embodies. The event featured performances by rising star Maya Raisha, who charmed guests with songs in both French and English, and a genre-blending DJ set by DJ Samurai, adding to the lively atmosphere.
Maison Perrier products are now available across major retail stores and online platforms. Starting in October, enjoy exclusive displays and sampling at NTUC and Cold Storage outlets. From October 15, visit the two-week pop-up at VivoCity Fairprice Xtra, where you can taste the new flavours and win prizes. To top off the launch, The Grocer Bar at Fairprice Finest Clarke Quay will curate a special Maison Perrier cocktail menu available from December 1 to 31.
