TWG Tea has launched a stunning new global brand site, introducing an industry-first: immersive virtual worlds designed for tea enthusiasts. With a sleek and modern aesthetic, the new site elevates the online shopping experience, making it easier than ever to explore TWG Tea’s vast selection while diving into the stories behind their exquisite teas.
The revamped site not only offers intuitive navigation and seamless interactions, but it also addresses the challenge of browsing through the brand’s extensive collection of over 1,000 teas. The rollout will continue over the coming months, expanding in multiple languages and currencies.
Explore Virtual Tea Worlds
Tea lovers can now enter the TWG Collective, a virtual space offering three distinct worlds: Tea Innovation, Tea Origins, and TWG Tea in 360°. These captivating environments allow customers to journey through the rich heritage of tea, with chic downloadable IG stickers and wallpapers adding to the whimsical experience.
In Tea Innovation, visitors can wander through an amphitheater-style gallery under a starry night sky. Here, they’ll discover the artistry behind TWG Tea’s Collector’s Tea Tins, hand-painted by French artist RAM Aron, and explore a 3D model of the luxurious 18-carat gold Sahara Teapot.
Meanwhile, Tea Origins transports users to serene tea gardens, offering cinematic glimpses into the production of TWG Tea’s rarest blends, like Darjeeling First Flush and Sencha Nouveau. And in TWG Tea in 360°, customers can take an interactive virtual tour of the flagship TWG Tea Salon & Boutique at ION Orchard in Singapore.
Discover Your Perfect Cup
The new site offers a more personalized shopping experience, making it easy to discover new tea favorites with features like Compare Tea and Tea Finder. With the Compare Tea tool, users can evaluate up to three teas side by side, comparing everything from flavor profiles to origins. The Tea Finder acts as a digital guide, helping customers find the perfect tea based on their preferences.
A World Beyond the Cup
TWG Tea’s new brand site also delves deep into the art and craftsmanship of tea, showcasing the brand’s pioneering innovations and dedication to quality. The site includes a Concierge section with tea infusion tips, product care advice, FAQs, and a live chat with a Tea Connoisseur, ensuring that every cup is brewed to perfection.
Coming Soon: Enhanced Tea Experiences
Exciting new features are on the way, including the ability to Shop the Look, curate bespoke hampers with the Mix and Match feature, and even customize tea tins for your loose leaf teas. TWG’s Gold members will soon enjoy exclusive access to fine harvest teas and curated blends via the Tea Finder.
Step into the World of TWG Tea and experience the magic of tea like never before.
