[Promotion] Royal Umbrella Weekend Roadshows with Rica the Rice Mascot in Singapore for the First Time

First launched in Singapore in 1986, Royal Umbrella from Thailand has since cemented it place as one of the top rice brands in Singapore, winning the hearts of Singaporeans with its perfect blend of fragrant, soft, and fluffy rice.

This weekend, Royal Umbrella is bringing its Rice Mascot, Rica, to Singapore for the first time. Rica will be making appearances at various roadshows from 30 August to 1 September, where you can meet her and participate in fun activities together.

Royal Umbrella Roadshows and Activities

The Royal Umbrella Roadshows will be held at several supermarkets across Singapore from 30 August to 1 September.

During these roadshows, customers get to try out their rice at sampling booths and participate in a spin-and-win sure-win game with a minimum spend of $10 and stand a chance to win exciting prizes such as:

• Tefal 4 pc Cookware Set worth $189
• Royal Umbrella Cooking/ Baking Utensils worth $15.90
• Royal Umbrella Food Container worth $19.90
• Royal Umbrella Thai Hom Mali Rice 500g worth $2.50
• Supermarket $10 Voucher
• Golden Circle Sunflower Oil 500ml worth $2.40

Date and Time	Location
30 Aug 2024, 12pm – 2pm	Sheng Siong Bedok Blk 209209 New Upper Changi Road #01&02-631, 460209
30 Aug 2024, 5pm – 7pm	FairPrice Woodlands Civic Centre 900 S Woodlands Dr, #B1-01 Woodlands Civic Centre, Singapore 730900
31 Aug 2024, 12pm – 2pm	FairPrice Xtra VivoCity1 Harbourfront Walk, #01-23 & B2-23 Vivocity, Singapore 098585
31 Aug 2024, 4pm – 6pm	FairPrice Xtra Jurong Point63 Jurong West Central 3, #03-01 Jurong Point, Singapore 648331
1 Sep 2024, 12pm – 2pm	Sheng Siong Tampines Blk 506506 Tampines Central 1, #01/02-361, Singapore 520506
1 Sep 2024, 4pm – 6pm	Giant Hyper Tampines21 Tampines North Dr 2, #03-01, Singapore 528765

Sustainability Efforts and Upcycling Initiatives

As part of the brand’s commitment to sustainability efforts, Royal Umbrella adopts GAP PLUS-certified farming practices that reduce greenhouse gas emissions.

The brand has also introduced an upcycling initiative that encourages customers to transform rice packaging into practical items like laptop sleeves and pencil cases. Step-by-step video tutorials are available to guide customers in creating these everyday essentials, promoting sustainability and adding value to daily life.

An example of such a handicraft would be this super durable upcycled tote bag crafted from Royal Umbrella’s rice packaging:

For more information on Royal Umbrella’s products and upcycling initiatives, visit their official website and social media channels.