Trip.com Group has officially launched its Asia Live Streaming Centre in Bangkok, marking a new era in travel content and marketing. The event, which saw participation from the Tourism Authority of Thailand and various business partners, showcased the Group’s commitment to elevating Thailand’s tourism offerings through innovative livestreaming.
This new centre represents a significant expansion of Trip.com Group’s content marketing strategy. Its primary goal is to provide daily live content that highlights Thailand’s diverse travel experiences, transforming how partners and consumers engage with the tourism industry. By broadcasting daily in Thai on Trip.com Thailand’s social media channels and later in English for global audiences, the Asia Live Streaming Centre aims to deliver top travel inspiration and exclusive deals directly to viewers.
In its initial phase, the livestreaming content will focus on promoting high-quality travel products, including those featured on Trip.Best—a curated list highlighting the best experiences available in various destinations. The Trip.Best lists are determined based on booking volume, thematic relevance, travel distance, reviews, and overall product quality, with only the top 1% of offerings making the cut.
The centre will serve as a regional hub, collaborating with hotels, local attractions, and businesses in Thailand to showcase a wide range of travel products and deals. This initiative will not only enhance exposure for these partners but also provide additional sales channels, complementing Trip.com Group’s existing marketing efforts such as mega sales and exclusive partnerships with Thai social influencers.
Exciting promotions for Trip.com’s major sales events, including the double-digit mega sale campaigns scheduled for 9 September and 11 November, will be featured in the livestreams. Looking ahead, the Group plans to expand this livestreaming format to other Southeast Asian markets by Q1 2025, with further rollouts to other regions as the format gains popularity.
The launch of the Asia Live Streaming Centre in Thailand leverages the country’s established livestreaming ecosystem and rich travel offerings, reinforcing Trip.com Group’s position as a leader in tourism-focused livestreaming. The success of previous livestream initiatives, including the “Super World Trip” series which sold over 20,000 hotel room nights in Thailand alone, highlights the effectiveness of this approach. Subsequent livestreams in Tokyo, Singapore, Seoul, and Hong Kong have similarly boosted inbound travel demand.
This strategic move is part of the Group’s BOSS Live Series, an initiative spearheaded by Trip.com Group co-founder and Executive Chairman James Liang. Launched in 2020, the BOSS Live Series has become a trailblazer in travel marketing, offering renewed optimism and support for the travel industry’s recovery post-pandemic.
