Get Ready for RJ’s Adventure: UOL Malls and LINE Friends Team Up for June Holiday Fun

This June, UOL Malls and LINE Friends are bringing an exciting culinary journey to shoppers with their summer campaign, RJ’s Adventure. From June 1st to July 7th, mall-goers can dive into a variety of activities featuring the K-Pop idol persona, RJ, and enjoy exclusive rewards and experiences.

Embark on the RJ Food Trail

The highlight of the campaign is the RJ Food Trail, a fun-filled journey across participating UOL Malls: KINEX, United Square, and Velocity@Novena Square. Shoppers can indulge in RJ-approved gourmet delights ranging from Asian to Western cuisines. By collecting stamps from each dining outlet, visitors can redeem special edition RJ merchandise, including the coveted RJ Foodie Bowl.

For those looking to explore the culinary offerings, here are a few RJ-approved recommendations:

• The Morning Catch Seafood (KINEX)
• Burnt Cones (United Square)
• Nunsaram Korean Dessert Cafe (Velocity@Novena Square)

Shoppers can start collecting stamps with a minimum spend of per store. Early birds who collect five stamps will be rewarded with a special-edition RJ Foodie Bowl. Each mall has its unique stamp booklet, so remember to bring the right one along!

Unlock Exclusive Deals and Workshops

UOL Malls are also offering exclusive perks such as workshop passes and shopping rewards. Shoppers who spend and sign up as U-POPP members can enjoy additional benefits and redeem BT21 premiums like A4 pouches and tumblers.

United Square and KINEX will feature the Summer Studio, where visitors can participate in two creative workshops:

1. Collectible Sticker Workshop: Choose from 60 stickers and receive a jar.
2. Design-Your-Own T-Shirt Workshop: For an additional , design a custom T-shirt with exclusive designs and customisable initials.

Both malls will also host a PLAY LINE FRIENDS POP-UP STORE, showcasing exclusive RJ Foodie merchandise starting June 4th. Don’t miss the chance to snap photos with the four-metre-tall RJ inflatable at these locations.

Exclusive Merchandise and Discounts at Velocity@Novena Square

In celebration of BT21’s sixth anniversary, Velocity@Novena Square will host an exclusive pop-up event from June 10th to 30th, featuring a 40% store-wide discount on all merchandise. Shoppers who spend can redeem a JUMBO BT21 6th Anniversary sticker, while stocks last.

Additionally, the PLAY LINE FRIENDS POP-UP STORE will unveil new merchandise from a K-Pop group, including photo card packs, costume plushies, and acrylic keyrings. The launch will take place at Level 1 of the Velocity Wing Atrium, with more details to be announced soon.