Magnum Introduces Irresistible Pleasure Express Range: Euphoria Pink Lemonade, Wonder Golden Toffee, and Vegan Chill Blueberry Cookie

Magnum has launched its most decadent creations yet with the introduction of the all-new Pleasure Express range: Magnum Euphoria Pink Lemonade, Magnum Wonder Golden Toffee, and Magnum Vegan Chill Blueberry Cookie.

Indulge your senses in a tantalizing adventure with these premium treats, each boasting a delightful surprise at its core, encased in Magnum’s signature cracking chocolate. With every bite, Pleasure Seekers are invited to explore three distinct moods – Euphoria, Wonder, and Chill – and immerse themselves in a multi-sensorial experience like no other.

Elevate Your Pleasure Experience

Step into the realm of Euphoria with Magnum Euphoria Pink Lemonade, where tangy lemon ice cream meets a refreshing raspberry sorbet core, enveloped in luscious white cracking chocolate infused with delightful popping candy.

Experience true indulgence with Magnum Wonder Golden Toffee, featuring a creamy ice cream base concealing a surprising date and toffee-flavored core, all nestled beneath a rich golden caramel cracking chocolate adorned with crunchy caramelized almond pieces.

For those seeking a leisurely escape, Magnum Vegan Chill Blueberry Cookie offers the ultimate late-night indulgence. Dive into a fruity blueberry sorbet core nestled within velvety biscuit and vanilla-flavored ice cream, all coated in thick, cracking vegan chocolate studded with indulgent dark cookie pieces.

Embark on a Journey Beyond Worlds

Inspired by the Pleasure Express range, Magnum invites Pleasure Seekers to embark on an A.I.-powered journey through the Beyond Worlds experience.

From April 26 to May 5, 2024, visitors can immerse themselves in the Pleasure Express: Beyond Worlds exhibition at the prestigious ION Art gallery at ION Orchard. Admission is free, offering guests the opportunity to stimulate their senses and explore a realm of Euphoria, Wonder, and Chill.

Upon entering the Pleasure Express platform, guests can engage in a personality test to articulate their moods and preferences, generating a bespoke QR code for a personalized experience. Boarding the Pleasure Express AI Experience transports guests to an AI world uniquely inspired by their preferences, where they can enjoy a multi-sensory adventure.

Indulge in the beauty of AI artwork creations by artist Zixuan Nian, enhancing the three new Magnum flavors with vibrant colors and sensational visuals. Guests can also partake in the Play for Pleasure VR Mobile Experience, questing to uncover hidden Magnum ice cream sticks and redeem exclusive vouchers.