Aston Martin continues to redefine the retail experience with the launch of its latest landmark showroom at The Peninsula Tokyo, one of the world’s most esteemed luxury hotels. This strategic move underscores Aston Martin’s commitment to delivering unparalleled customer experiences while expanding its presence in key global markets.
Building on the success of its flagship location, Q New York, Aston Martin proudly presents Aston Martin Ginza, a state-of-the-art showroom nestled within the prestigious environs of The Peninsula Tokyo. As the first showroom in Asia to embrace the brand’s refreshed corporate identity, Aston Martin Ginza sets a new standard for luxury retail, offering clients an immersive experience like no other.
Spanning two floors and covering an impressive area of 324 square meters, Aston Martin Ginza is designed to showcase three iconic Aston Martin models in all their glory. From the sleek lines of the DBX707 to the award-winning DB12 and the exhilarating new Vantage, visitors can marvel at these automotive masterpieces up close.
But Aston Martin Ginza is more than just a showroom—it’s a sanctuary for automotive enthusiasts and discerning clients alike. With a large digital media wall and a stunning customer lounge, guests are invited to immerse themselves in the Aston Martin lifestyle and create their own intimately personal Aston Martin experience.
Personalization Meets Luxury
As the trend of personalization continues to sweep the luxury segment, Aston Martin is at the forefront of offering bespoke services tailored to individual preferences. Building on the success of Q New York, Aston Martin Ginza brings the pinnacle of the Q by Aston Martin bespoke service to Tokyo, allowing clients to customize their dream vehicle with meticulous attention to detail.
In 2023, Q by Aston Martin experienced unprecedented growth, with a 36% increase in global demand year-on-year. This surge in popularity is fueled by the introduction of exclusive limited-edition products, such as the iconic DBR22, the awe-inspiring DBS770 Ultimate, and the extraordinary Aston Martin Valkyrie and Valour.
Situated in the heart of Ginza, Tokyo’s premier commercial district, Aston Martin Ginza enjoys a prime location surrounded by flagship stores of luxury brands and historic landmarks. The Peninsula Tokyo, with its prestigious five-star rating from the Forbes Travel Guide, adds to the allure of this vibrant neighborhood, making it the perfect setting for Aston Martin’s latest showroom.
