Levi’s unveils a dynamic new film and an unprecedented global casting call, inviting individuals from all corners of the world to join in on the action.
For decades, Levi’s garments have been more than just clothing; they’re symbols of a life lived to the fullest. From moments of revolution to personal reinvention, Levi’s has been there, bearing witness to it all. With each Live in Levi’s campaign, the brand encourages individuals to embrace movement and progress, embodying the spirit of forward momentum.
The centerpiece of the 2024 Live in Levi’s campaign is a thrilling campaign film titled “The Floor Is Yours.” Directed by the visionary Omar Jones and choreographed by the talented Sherrie Silver, the film celebrates the power of dance as a medium of expression and optimism. Set to an electrifying unreleased track from Grammy-award winning producer Kaytranada featuring Channel Tres, the film follows a group of friends who break free from convention and ignite a chain reaction of dance, showcasing Levi’s latest seasonal range in action.
But the excitement doesn’t stop there. Levi’s is extending an open invitation to individuals worldwide with #LevisOpenCall, a casting call for dancers and movers of all backgrounds and experience levels. This inclusive project, in partnership with Kaytranada, seeks to celebrate diversity and the courage it takes to step onto the dance floor of life.
To participate, dancers are encouraged to showcase their moves on Instagram using the specific choreography provided by Sherrie Silver and tagging #LevisOpenCall. Alternatively, submissions can be made through an online portal, with detailed instructions and requirements outlined by Levi’s. Participants must be 18 or older and agree to the submission terms.
Those selected will not only have the opportunity to dance in the exclusive film but will also be compensated for their talent and flown out by Levi’s.
