Decathlon Champions Accessibility in Sports with Global Brand Refresh

Decathlon announces its recent global brand refresh, marking a renewed commitment to its motto of “moving people through the wonders of sports.” With a focus on inclusivity, Decathlon aims to break down barriers and make various sports accessible to all individuals, regardless of background or experience.

In today’s fast-paced society, where physical and mental well-being are increasingly valued, Decathlon’s refreshed brand purpose aligns perfectly with the growing need for holistic wellness. The company advocates for a wider range of sports to be made accessible, especially those traditionally seen as challenging due to factors like accessibility or cost.

Diverse Brand Portfolio

Decathlon’s extensive product range and affordable pricing are instrumental in democratizing sports participation. By offering high-quality gear and equipment at competitive prices, Decathlon eliminates financial obstacles that often deter individuals from exploring new sports or activities.

In a bid to streamline its offerings, Decathlon introduces a simplified brand portfolio featuring nine category specialists and four expert brands. From mountain sports with Quechua to urban gliding and mobility with Btwin, Decathlon ensures that everyone can find the equipment they need to engage in their chosen sport.

Promoting Accessibility Through Free Sporting Classes

In addition to its diverse product range, Decathlon frequently hosts free sporting classes and activities open to the public. These initiatives allow individuals to try out different sports under the guidance of experts, encouraging exploration and skill development at no cost.

Whether it’s racket-based fitness, cycling, or water-and-wind sports, Decathlon provides the necessary equipment and resources to facilitate a diverse range of sporting experiences.

In-House Innovation for Affordability

Decathlon’s commitment to accessibility extends to its in-house innovation efforts. With over 850 engineers and 400 designers tirelessly working on new materials and products, Decathlon ensures that sports gear remains approachable for all.

Through specialized teams like Booster Innovation and AddLab, Decathlon develops groundbreaking sporting solutions supported by over 900 patents. This dedication to innovation enables Decathlon to produce high-quality equipment at affordable prices, ensuring that sports technology advancements are accessible to athletes of all levels.

By championing affordability, innovation, and free access to sporting activities, Decathlon continues to empower individuals to pursue their passions and lead active, fulfilling lives.