Decathlon Singapore reaffirms its dedication to customers and environmental sustainability through a groundbreaking collaboration with Carousell, the renowned multi-category classifieds and recommerce marketplace.
In a bid to promote eco-conscious practices and support the circular economy, Decathlon introduces its Official Decathlon Carousell Store. This partnership empowers users to easily buy and sell quality-assured secondhand bicycles that have undergone rigorous inspection and refurbishment by Decathlon’s seasoned experts.
Simplified Buying and Selling Process
Through the Carousell platform, users can effortlessly schedule appointments with Decathlon for bicycle sales, ensuring a seamless experience for both buyers and sellers. Each secondhand bicycle on Decathlon’s Official Second Life Store on Carousell, labeled @decathlon_secondlife, comes with a two-year warranty and enables secure transactions with Carousell’s one-click checkout ‘Buy’ button.
A Shared Vision for Sustainability
Decathlon and Carousell share a common goal of championing sustainable efforts and fostering a culture of responsible consumption. By leveraging Carousell’s extensive reach, Decathlon aims to connect with a wider audience, tapping into the growing demand for sustainable shopping habits among Singaporeans.
Pioneering Recommerce in Singapore
This strategic collaboration marks Decathlon’s first venture into bringing its existing bicycle trade-in program to a recommerce platform in Singapore. Building upon the success of its Second Life program, which debuted in 2022, Decathlon plans to expand its trade-in program to include more sports categories in the near future.
Revolutionizing Brand Solutions
The partnership also signifies the official launch of Carousell Group’s Brand Solutions, streamlining the process for brands to integrate resale options for their customers. This initiative revolutionizes how brands adopt resale, offering bespoke trade-in programs and complete Resale-as-a-Service solutions tailored to each brand’s unique needs.
A Greener Future for Sports Retail
By embracing recommerce, Decathlon not only provides eco-friendly alternatives to its customers but also contributes to a more sustainable future for the sporting industry. This strategic partnership underscores Decathlon’s unwavering commitment to environmental responsibility and aligns with Singapore’s efforts to promote sustainable lifestyles.
