Avatar: The Experience, a mesmerizing walkthrough event inspired by James Cameron’s iconic film, celebrated its remarkable journey in Singapore as it bid farewell to over 2.63 million visitors. Since its grand premiere on October 28, 2022, at the Cloud Forest in Gardens by the Bay, this immersive experience has left an indelible mark on audiences worldwide.
The latest milestone came on December 28, 2023, when Ms. Florencia Santorun and Mr. Santiago Laidlaw from Argentina became the 2.5 millionth visitors to Avatar: The Experience. The occasion was commemorated by Mr. Ron Tan, Executive Chairman & Group CEO of the NEON Group; Mr. Felix Loh, CEO of Gardens by the Bay; and beloved characters Eko Pup and Kanu Pup, underscoring the global appeal of this captivating journey through Pandora.
Inspired by the breathtaking world of Avatar, the collaboration between Disney Location-Based Experiences, Lightstorm Entertainment, and NEON brought to life an enchanting blend of storytelling and immersive technology. Set against the backdrop of the Cloud Forest, this experience offered visitors a glimpse into the awe-inspiring landscapes and culture of the Na’vi.
Reflecting on its resounding success, Avatar: The Experience welcomed a staggering total of 2,630,925 visitors over 419 show days, setting a new benchmark as NEON’s highest-attended IP show globally. Notably, the experience achieved a record daily attendance milestone with 12,251 visitors on December 24, 2023, a testament to its enduring allure.
Amidst the accolades and achievements, Avatar: The Experience remained committed to giving back to society through nearly 50 corporate social responsibility (CSR) visits. Partnering with Gardens by the Bay in the Gift of Gardens program, the initiative benefited over 3,500 beneficiaries from various charity organizations.
As the curtains close on its Singapore chapter, NEON looks ahead to new horizons for Avatar: The Experience. Stay tuned for exciting updates as this immersive journey continues to captivate and inspire audiences worldwide with its unparalleled storytelling and experiential technology.