In a groundbreaking collaboration, the Singapore Tourism Board (STB), Marina Bay Sands, and UOB have united to transform the Marina Bay precinct into an unparalleled destination for locals and tourists alike. This unique partnership focuses on introducing captivating lifestyle and entertainment programs for the Bay, featuring the launch of over 50 exclusive experiences spanning hotels, attractions, retail shops, and dining establishments. More than 19 precinct stakeholders are part of this initiative, aiming to create a vibrant and unforgettable atmosphere.
Building on the marketing efforts of STB’s global brand campaign “Made in Singapore,” Marina Bay Sands’ Bay Precinct Strategy, and UOB’s strategy to provide exclusive access across ASEAN, the partnership aims to craft a compelling narrative to attract visitors.
The collaboration kicks off with the “Masterpieces, Made in Singapore” marketing campaign, aligning with STB’s global campaign. This initiative showcases how the ordinary becomes extraordinary through unique and unexpected experiences found only in Singapore. The campaign will reach key source markets, including Indonesia, Japan, Korea, Malaysia, Thailand, and Vietnam, targeting both potential and post-arrival visitors.
The partnership commences its vibrant journey in February with a dazzling waterfront drone light show titled “The Legend of the Dragon Gate” to celebrate Lunar New Year. The show, featuring 1,500 drones against the iconic Singapore skyline, narrates the story of the mythical Dragon King. Themes of family reunion, perseverance, and symbols of luck and prosperity will illuminate the night sky during the 10-minute drone performance at 8 pm on selected dates.
Beyond the festive season, the collaboration will continue with joint marketing initiatives to position the Marina Bay precinct as a world-class lifestyle destination and entertainment hub. This includes aligning with major events like the highly anticipated Taylor Swift | The Eras Tour and Rod Stewart’s “Live in Concert, One Last Time” tour.
To enhance the visitor experience, the partners have curated attractive promotions for UOB cardholders in Indonesia, Malaysia, Singapore, Thailand, and Vietnam. These promotions include hotel packages with prime views of the drone light show at Marina Bay Sands, The Fullerton Bay Hotel, and Mandarin Oriental, Singapore. Additionally, cardholders can enjoy special deals at popular attractions and dining privileges at renowned restaurants within the Marina Bay Sands complex and other iconic venues.
The curated programming and promotions strengthen the Bay Precinct Strategy, offering a diverse array of experiences for both local and international visitors, further solidifying Marina Bay as a premier destination for lifestyle and entertainment.
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