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Rev up your engines and get ready for the thrill as Porsche takes the driver’s seat as the Title Partner for the DP World Tour’s Singapore Classic, returning from 21 to 24 March 2024. This exciting collaboration signifies Porsche’s commitment to the world of professional golf, further solidifying its long-standing relationship with the DP World Tour.
Golf Meets Luxury with Porsche at Laguna National Golf Resort Club
The Porsche Singapore Classic, a US$2 million event, is set to take place at the prestigious Laguna National Golf Resort Club, providing the perfect backdrop for golf enthusiasts and luxury car aficionados alike. The tournament is expected to draw some of golf’s biggest names, as well as emerging stars, creating an electrifying atmosphere on the greens.
Porsche’s Global Golf Involvement Takes a Swing
This multi-year partnership underscores Porsche’s dedication to internationalizing its presence in professional golf. By aligning with the DP World Tour and becoming the Title Partner for the Singapore Classic, Porsche aims to offer its global customers and fans exclusive brand experiences. The collaboration seamlessly integrates with Porsche’s existing global activities in customer sport, notably the Porsche Golf Cup and the Porsche Golf Circle.
A Look Back and Ahead: Legends and Rising Stars
Last year’s Singapore Classic, won by South Africa’s Ockie Strydom, marked the return of the DP World Tour to Singapore after a hiatus since 2014. The tournament has a rich history, with past winners including legends like Sir Nick Faldo, Ian Woosnam, and Colin Montgomerie. Not only has it witnessed the triumphs of golfing greats, but it has also served as a launching pad for emerging talent in Asia, with Arjun Atwal of India and Zhang Lian Wei of China securing historic victories in Singapore.
Porsche’s Hole-in-One: Tempting Professionals with the Panamera Turbo E-Hybrid
Adding an extra layer of excitement to the tournament, Porsche is offering a Porsche sports car as the hole-in-one prize on the DP World Tour in Asia for the first time. The sleek and powerful Porsche Panamera Turbo E-Hybrid will be the tempting reward awaiting professionals who achieve the elusive feat on the 17th hole.
Driving Porsche’s Visibility in Asia
With a strategic focus on Southeast Asia, Korea, and Japan, Porsche aims to increase its international visibility amongst golf fans in the region. The partnership also seeks to engage the Porsche Golf Community through unique on-site customer and fan experiences, enhancing the overall appeal of the tournament.
Setting the Pace for Growth and Development
The extension of Porsche’s involvement in golf to the significant Asian market opens up new opportunities for growth. This collaboration is not just about the thrill of the game but also about cultivating a unique blend of luxury and sport. After its successful return to the DP World Tour schedule in 2023 following a nine-year hiatus, the Porsche Singapore Classic looks poised to develop and grow even further under the hood of this exciting partnership.
