As we step into the festive season and gear up for a new year, OPPO takes a bold step with its “Enjoy the Present” campaign, urging users to detach from digital screens and immerse themselves in real-life connections. The initiative, accompanied by a compelling brand film, emphasizes the importance of fostering face-to-face relationships and savoring the present moment with loved ones.
The Brand Film: A Child’s Perspective on Screen Time
Set in a restaurant, OPPO’s brand film unfolds through the eyes of a perceptive child. Surrounded by adults engrossed in their smart devices—texting, making calls, and gaming—the child takes action. In a playful move, she throws a green ball to divert the attention of those around her from their screens. The result is a lively and colorful scene as the adults shift their focus from devices to each other. The child, recognizing someone capturing the moment on a smart device, extends the same invitation by offering a green ball, encouraging connection beyond screens during the holiday season.
The Message: Unplug and Cherish the Present
At its core, the brand film delivers a poignant message—to unplug and stay connected to the present, appreciating the company of loved ones and the experiences unfolding in front of us.
Digital Whack-a-Mole Game: Enjoying the Present Together
To complement the campaign, OPPO introduces the ‘Enjoy the Present’ digital whack-a-mole game. Serving as a delightful addition to New Year’s celebrations, this interactive game aligns with OPPO’s humanistic care spirit, showcasing innovation in technology, products, and services.
Chance to Win Big This Festive Season
As part of the festive cheer, OPPO invites users to participate in the digital game and stand a chance to be featured among the first 100 players on their Instagram Story. Utilize the hashtag #EnjoyThePresentWithOPPO and tag @opposingapore for an opportunity to win $10 OFF vouchers for OPPO IoT devices.
Collaboration with Royce Lee: ‘POV: That One Friend Always on the Phone’
In a bid to amplify the campaign’s message, OPPO collaborates with renowned local host and content creator, Royce Lee. The exclusive video titled ‘POV: That One Friend Who Is Always on the Phone’ is available on Instagram and TikTok, offering viewers a humorous take on smartphone usage habits.
OPPO’s ‘Enjoy The Present’ campaign promotes a healthier digital balance, urging users to disconnect and engage in real-life moments. It reflects a growing awareness of the need for mindful technology use.
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The brand film’s central message is a powerful call to disconnect from technology and live in the now, savoring the moments with those we care about and the adventures that are there in front of us.
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