Paragon is thrilled to announce an enchanting collaboration with Hong Kong Disneyland Resort, bringing the magic of the world’s first and largest “Frozen” themed land, World of Frozen, right to the heart of Orchard Road. Get ready to immerse yourself in a frozen wonderland as Paragon kicks off the festive season with an extraordinary celebration starting 20 November 2023.
Olaf’s Grand Invitation to Arendelle Takes Center Stage on Orchard Road
To ignite the celebrations, Queen Anna has commissioned the biggest Olaf’s invitation to Arendelle right in the heart of Orchard Road. Standing at an impressive 6 meters in height, this royal invitation card serves as both a photo wall showcasing Arendelle’s picturesque landscape and a heartfelt invitation to all Singaporeans to visit the World of Frozen. Shoppers can also enjoy a “Frozen” themed merchandise pop-up by Metro, featuring a life-size LEGO Elsa, and partake in fun family activities at the Jolly Winter Kids Party, all for a good cause.
Paragon is spreading the joy even further! As part of its Christmas Campaign, lucky shoppers stand a chance to win 10 x 2D1N stays at the Resort with park tickets packages each week.
Magical Collaborations and Whimsical Decor Along Orchard Road
Over the years, Paragon has delighted shoppers with high-profile collaborations between its luxury tenants and beloved Disney cartoon icons. From the Gucci x Mickey Mouse partnership to Coach’s garden-themed collection commemorating Disney’s 100th anniversary, these collaborations have received exceptional reception from fashionistas and shoppers alike.
This collaboration with Hong Kong Disneyland Resort perfectly aligns with Orchard Road Business Association’s 2023 Christmas theme – “The Whimsical World of Childlike Wonder.” The adorable Olaf representation, surrounded by a fluffy cotton candy-like dreamscape along Orchard Road, promises to evoke joy and wonder among shoppers of all ages.
An Invitation to World of Frozen at Paragon
Commissioned by Queen Anna, the adventurous Olaf is on a mission to invite everyone to visit the World of Frozen. From an oversized waterfront appearance to surprising shopping mall emergences and even in augmented reality, Olaf will be making appearances in various shapes and forms. Follow Olaf’s adventures and receive his invitation by keeping an eye on the park’s social media channels.
From 9 November to 31 December, this 6-meter-tall Olaf inflatable, located at Orchard Road, serves as a unique invitation to Hong Kong Disneyland Resort’s grand launch of the World of Frozen on 20 November 2023.
Immersive Olaf’s Royal Invitation Activations at Paragon
Experience “Olaf’s Royal Invitation” at Paragon, featuring a 6m high inflatable Olaf next to a photo wall, presented as an Invitation Card to the World of Frozen in Hong Kong Disneyland. Dive into the magical Metro merchandise pop-up at the L1 Atrium, retailing Frozen collectibles and merchandise.
And here’s an extra treat for shoppers from November 16 to December 26 – stand a chance to win a 2D1N stay at Hong Kong Disneyland for 2 people and a pair of 1-Day Tickets with every $100 spend at Paragon. Just be a Paragon Club member to qualify!
Don’t forget to explore the whimsical landscape of Arendelle through the Paragon x Explore Arendelle AR Filter by scanning QR codes in the mall. Plus, find out which Frozen character you are with the exclusive Disney’s Frozen 10th Anniversary AR Filter available on Paragon’s Instagram handle – @paragon.sg.
Shines & Sparkles at Paragon (November 16 – December 26, 2023)
Christmas at Paragon has always been extraordinary, and this year is no different. Shoppers can look forward to the following Christmas activities and promotions:
Jolly Winter Kids Party (1, 2, 8, and 9 December, 11 am – 5 pm, at Paragon Junior, Level 5)
Kids and their families can enjoy crafts, treats, and games, including chocolate painting by Janice Wong, a crafting session by Tree Art, and a kid’s bouldering session by Boulder World. All proceeds from this ticketed event will go to supporting the Singapore Cancer Society.
Exclusive Spend Promotions with Paragon Club and MasterCard
Paragon Club Members and Mastercard cardholders can indulge in exclusive rewards, including gifts, voucher redemptions, and bonus Paragon Club points.
Black Friday and Cyber Monday Deals (24 – 30 November 2023)
Shopaholics, get ready for exclusive deals when you spend at Paragon during the Black Friday and Cyber Monday period.
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