#CreateNext: Converse Singapore Unveils ‘The Genre Is You’ – A Celebration of Creativity and Culture

Converse Singapore is back with a fresh chapter in their #CreateNext campaign, titled ‘The Genre Is You’. This exciting campaign is all about celebrating the creative forces that define our communities, diversity, and culture. With All Stars from across the region, each carving out their unique genre, Converse continues to be the original brand of youth culture, fostering a global network of emerging creatives.

The #CreateNext campaign shines a spotlight on an eclectic mix of regional Converse All Stars hailing from Indonesia, Malaysia, the Philippines, Vietnam, and right here in Singapore. These rising All Stars encompass a wide range of talents, from musicians and photographers to skaters and stylists, each of them proudly representing their genre in a way that’s entirely their own. The campaign officially kicks off across the five countries, delivering a series of exceptional and unexpected content.

This content doesn’t just celebrate the All Stars; it also acknowledges the broader community and the next generation of creatives who are integral to the #CreateNext movement.

Meet the All Stars from Singapore who #CreateNext

Converse Singapore is taking their commitment to culture and creativity to new heights. Simultaneously, they’re rolling out locally produced content on their local social media platforms, including Instagram (@Converse_SG) and Facebook (@Converse_SG). Their goal is to empower the next generation of creatives to embrace their instincts and beliefs, to break boundaries, and to challenge societal norms.

Let’s get to know the five remarkable Converse All Stars from Singapore:

Shameelia Saharudin: This sensational street dancer has pushed the boundaries and captivated audiences with her mesmerizing moves.

Ffion Alison Cheng-Williams: A Singapore-based British singer-songwriter from a family of doctors, she’s boldly carving her own path in the music world.

Arina Azain: Fearless and bold, she’s a skateboarder who fearlessly takes on the streets and skate parks.

Hafizah Jainal: An illustrator whose imagination knows no bounds, she’s constantly pushing her creative boundaries.

Marcus Ozias Chow: As a cinematographer, he’s the one capturing the passion and stories of these incredible individuals.

Through Marcus’s lens, he’s weaving together the narratives of the All Stars community, creating a stunning visual journey that embodies the blazing passion of Converse All Stars. Each of these individuals defines the genre they represent, and they are ready to inspire and ignite the passion of the next generation.

These five aspiring All Stars from Singapore, hailing from diverse fields such as music, arts, and sports, are ready to share their unique insights into how Singapore’s art and sports scene is evolving. Their stories and journeys are an empowering narrative for all of us, reminding us to pursue our passion even in the face of societal norms.