Beijing, China – Asia’s premier streaming platform, iQIYI, has solidified a groundbreaking collaboration with the Tourism Authority of Thailand (TAT) through a strategic partnership letter of intent. This significant agreement was inked during a ceremony graced by the presence of Thailand Prime Minister Srettha Thavisin, TAT Governor Thapanee Kiatphaibool, iQIYI’s President of movies and overseas business group, Yang Xianghua, and representatives from seven prominent Chinese enterprises: Ant Group, Ctrip, Huawei, JegoTrip, Meituan, Spring Airlines, and Sina News.
The strategic partnership between iQIYI and TAT paves the way for a dynamic and mutually beneficial collaboration. The key elements of this partnership include the active production of Thai-language content, fostering collaboration and talent exchange between China and Thailand, and the establishment of Chinese-language productions in the picturesque landscapes of Thailand.
iQIYI, known for its innovative approach to content streaming, has introduced “iQIYI International,” an online service aimed at a global audience with a focus on Asian TV shows and films. Accessible via virtually any internet-connected device, this platform spans across 191 territories worldwide. It offers a user-friendly interface and subtitles in 12 languages, including Simplified and Traditional Chinese, English, Malay, Thai, Vietnamese, Korean, and Spanish. With a vast library of over 1,700 drama series, variety shows, anime, and 3,500 films, “iQIYI International” has already catered to over 100 million users.
The company manages its international operations from dual headquarters in Beijing and Singapore, with separate divisions for content, product development, research and development, membership services, advertising sales, and marketing. Notably, iQIYI also maintains local offices in Thailand, Malaysia, and North America, further emphasizing its global presence.
