Get ready to groove in style because global superstar Doja Cat is making waves not just in the music world but also in the fashion scene. As Skechers’ first-ever Artist-in-Residence, she’s not only dropping a hot new album and headlining her debut tour but also debuting her very own sneaker collection in collaboration with the iconic LA-based footwear brand. The Skechers x Doja Cat collection is set to drop in Singapore from 18 October 2023, and it’s a fusion of early 2000s nostalgia and modern edge.
Doja Cat has been turning heads with her unique fashion sense, and now she’s bringing her signature style to the world of sneakers. The premiere capsule of the Skechers x Doja Cat collection draws inspiration from the early 2000s, featuring her take on the Skechers D’Lites sneakers. You might remember her rocking these iconic kicks during her unforgettable Coachella performance in 2022. Now, she’s ‘Doja-fying’ them by adding her own twist.
The Skechers x Doja Cat collection reinvents the classic Skechers D’Lites with mixed materials like premium leathers, patent leather accents, and breathable mesh. These sneakers come in a range of vibrant and neutral colorways, catering to every style preference. You’ll also find the signature Skechers x Doja Cat logo, marking this collaboration as truly special.
Not only did Doja Cat lend her name to this collection, but she also put her creative fingerprint on the latest Skechers campaign. Expect a play on simplicity with a touch of edginess in terms of color choices and design elements. It’s a reflection of Doja Cat’s unique style and personality.
Skechers is renowned for its commitment to comfort, and this collaboration is no exception. As part of the Skechers Artist-in-Residence program, Doja Cat worked closely with design teams to transform the heritage trainer into a modern, rugged sneaker. And, of course, comfort is a priority. All Doja’Lite styles are equipped with Skechers Air-Cooled Memory Foam cushioned comfort insoles.
The Doja’Lite collection offers a modern take on a classic style. You’ll find features like smooth premium leather, genuine suede, sleek mesh uppers, and metallic marble or translucent pearlized lug bottoms. It’s the perfect blend of style and functionality for today’s fashion-forward crowd.
In Singapore, the Skechers x Doja Cat collection of Doja’Lite sneakers will be available from 18 October 2023, in black, white, and olive green colorways. You can find them in selected Skechers concept stores, including 313@somerset, Bugis Junction, Jewel Changi Airport, Paragon, VivoCity, and Wisma Atria. And if you prefer shopping from the comfort of your home, mark your calendar for 31 October 2023, when the collection goes online.
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